Is your roofing company a good fit for Roofing Marketing Pros?
I hear the skepticism all the time. Facebook Ads don’t work. Social media is a waste of time. You know what I think, most businesses try Facebook Ads and fail to execute a strategy and then blame the platform. They fail to learn what their target audience wants, the behavior of the traffic on Facebook,…
Do you want more roofing referrals? Referrals are the single best type of leads. When you generate a referral a seller’s trust and credibility is already built in. This makes referrals much easier to sell. Prospects that come from referrals pay the most and are the most loyal. Also, the investment for referrals is minimal…
One of the most overlooked strategies when it comes to commercial lead generation is using a database. You should create a database of every single commercial property in your city. This way you know exactly what to look for and targeting new prospects. Please note: I originally posted this on some Facebook groups and since…
The landing page of your marketing campaign is critically important to the success or failure. It can be the difference between losing thousands of dollars or generating millions. Landing pages are much more than just a simple design slapped together with a form. A well-made landing page is about combining persuasive content with a pleasing…
According to Roofing Contractor Magazine between and 80-90% of roofing work begins with an online search. If you are not online it’s like you don’t exist. One of the biggest factors in getting more work is that your online reputation is solid. We live in a different world now with consumers having an incredible amount…
Did you know that phone leads have a 1,000% higher close rate than all other types of leads? These are the types of roofing leads. What if there was a marketing channel that can get you inbound phone calls within 24 hours of setting up a campaign? With AdWords, you can start having people call…
SEO can be a complicated beast, but it doesn’t have to be! There is an old mathematical principle that appears in business, sports, politics, and science that can make your life easier with SEO and have a big impact on your rankings. It’s called the 80/20 rule or Pareto’s principle. When applying this principle you…
Commercial roofing jobs are where the big bucks are made. A lot of roofers prefer commercial jobs because they are much more lucrative. A commercial job can sometimes be worth hundreds of thousands of dollars in revenue. However, there are big challenges involved with commercial roofing that you don’t see in residential. Some challenges include lead…
There are thousands of people searching for commercial roofing services in your city. Are you taking advantage? Here are some stats will blow your mind with Google AdWords: 85% of people use the internet to find local businesses. Over 1.2 million businesses are advertising on Google 75% of people who find local, helpful information in…
I still see it all the time. One of the biggest mistakes that roofers make when advertising online is using a homepage instead of a specific landing page for paid traffic. It’s one of the cardinal sins of advertising online. I am not saying that is not been said many times before. Even if the…
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