We’re Roofing Marketing Pros
Roofer Marketing Agency helping companies generate more revenue
Our Story
Our Roofer Marketing Agency was founded in 2017 by Mauricio Cardenal. Since then, Roofing Marketing Pros has become a market leader in SEO and lead generation for roofing companies and general contractors. Deeply rooted in expertise of roofer marketing, we have served over 500 clients and have generated over 100,000 inbound leads during that period.
Our Mission
As a Roofer Marketing Agency, our mission is to elevate the profitability of roofing businesses. Our team has crafted an innovative and exclusive strategy, designed to reliably attract both commercial and residential customers in need of roofing services.
Our team, consisting of over 30 marketing experts, brings a wealth of knowledge and experience to the table. Each member has a background in marketing, a marketing degree, or holds multiple marketing certificates, ensuring that we deliver services tailored specifically for the roofing industry.
We have crafted an innovative and exclusive strategy, designed to reliably attract both commercial and residential customers in need of roofing services. We’re not like other companies; we only do marketing that’s perfect for finding people who are looking to get their roofs worked on, using our complete 360 approach to helping you grow.
Our approach combines in-depth market research, cutting-edge web design and development, strategic SEO, and expertly managed paid advertising campaigns. This ensures that every aspect of your digital presence is optimized for maximum impact and profitability. Trust our team of dedicated professionals to help you achieve sustained growth and success in the competitive roofing market.
Who We Are
Our Values at Roofing Marketing P.R.O.S.
At Roofing Marketing P.R.O.S., our core values reflect our commitment to excellence and client success.
Each letter in “P.R.O.S.” stands for a key principle that guides our work:
P
PERFORMANCE
We believe in constant improvement when it comes to quality marketing. Our team optimizes every strategy and action to ensure efficiency and effectiveness. For us, good is never good enough; we're always striving for better.
R
RESULTS
Our passion is driving financial success for our clients. We measure our success by how much we boost your bottom line. Seeing your profits grow is our ultimate reward.
O
OWNERSHIP
We take responsibility to an extreme level. Every project, every client, every task is treated with the utmost care and accountability. We own our actions and outcomes, ensuring that we deliver only the best.
S
SPEED
In our fast-paced marketing industry, speed is key. We operate with a sense of urgency and agility all day, every day. Quick, responsive, and proactive, we ensure that opportunities are seized and challenges are addressed promptly.
Crafting High-Performance Sites for Roofer Marketing That Deliver Results
In the roofing industry, it’s a well-known fact that many contractors depend on stormy conditions to generate new business. This reliance often traps them in a relentless pattern of storm chasing, passively waiting for calls, and engaging with leads that don’t materialize into sales.
This dependency on unpredictable weather is not a reliable foundation for business growth.
The question we often encounter is:
What makes our roofer marketing approach different? Why should you work with us?
Here’s our perspective:
Why should we engage in a roofer marketing partnership with you?
Are you earnestly committed to advancing your business, or are you settled in complacency?
Is change something you’re actively seeking?
Are you aiming to expand your sales team?
Is opening new locations part of your plan?
For those with multiple locations, how are you strategizing to meet your 5-year growth targets in roofer marketing?
Are you comfortable with adequate marketing, or are you looking for a roofer marketing specialist who can propel your brand forward?
If you’re ready for a roofer marketing expert who will approach your business with the same passion and proficiency as you do with your clients, then it’s time for you to have conversation with our roofing marketing agency.
Move beyond just waiting for the next big storm. It’s time to proactively chase your business objectives.
FAQs
To effectively market a roofing company, use a blend of digital and traditional methods. Focus on SEO to ensure you're found in local searches, use Google Ads to target people actively searching for roofing services, and leverage Facebook for highly visual ads that showcase your work. Build a strong online reputation by encouraging customer reviews, and don't forget offline marketing like direct mail and community sponsorships to boost local visibility.
Roofers advertise in a variety of places. The most effective platforms include Google for search ads, Facebook and Instagram for social media engagement, and local online directories like Yelp and Angie's List. Offline options like direct mail campaigns, local magazines, or community bulletins also work well to reach homeowners. The key is to be visible where your target audience is searching for roofing services.
Yes, Facebook ads can work extremely well for roofers. They allow you to target specific demographics, such as homeowners in your service area, with eye-catching visuals of your completed projects. You can use lead generation forms to capture potential customers' information directly from the ad, making it a highly effective and low-cost option for generating roofing leads.
Google Ads are highly effective for roofing companies because they target people who are actively searching for roofing services. When someone searches "roof repair near me" or "best roofer in [city]," your ad can show up at the top, driving qualified leads to your business. It’s a cost-effective way to reach homeowners who need roofing services immediately.
Absolutely! SEO is a long-term investment that pays off by boosting your website’s visibility in local searches. When potential customers search for roofing services in their area, a well-optimized site will rank higher on search engines like Google, bringing in organic traffic. This can lead to a steady flow of leads without paying for every click, making it a smart strategy for roofers looking to build lasting online presence.
