From $3 Million to $7.5 Million:
The Coastal Roofing Success Story
Imagine taking your roofing business from $3 million to $7.5 million in just one year. Coastal Roofing did exactly that, thanks to a focused and powerful partnership with Roofing Marketing Pros. This isn’t just a story about numbers; it’s about transforming the way a business operates, reaching new heights, and becoming a market leader in a competitive industry.
Imagine taking your roofing business from $3 million to $7.5 million in just one year. Coastal Roofing did exactly that, thanks to a focused and powerful partnership with Roofing Marketing Pros. This isn’t just a story about numbers; it’s about transforming the way a business operates, reaching new heights, and becoming a market leader in a competitive industry.
The Challenge
Coastal Roofing faced many challenges common in the roofing industry: low online visibility, inconsistent leads, and a lack of digital presence. They struggled to generate steady revenue from organic traffic and were missing opportunities to connect with their local community online. Like many roofing businesses, they needed a way to get in front of the right customers consistently.
Before partnering with Roofing Marketing Pros, Coastal Roofing had limited visibility on search engines, very few online reviews, and an outdated website that wasn’t optimized to convert visitors into leads. The company relied mainly on word-of-mouth referrals, which, while valuable, couldn’t sustain their growth aspirations. Coastal Roofing knew they needed a game-changer to boost their digital presence and generate consistent, high-quality leads to grow their business.
The Breakthrough: A Complete SEO and Marketing Transformation
When Coastal Roofing partnered with Roofing Marketing Pros, everything changed. Our approach was simple yet strategic—build a strong online presence that brought high-quality leads to their door every single day.
Roofing Marketing Pros focused on a comprehensive, multi-channel approach that integrated SEO, content marketing, Google Business Profile optimization, and paid advertising to create a robust digital footprint for Coastal Roofing.
Here's how we made it happen:
SEO Optimization:
We completely revamped their website’s SEO. By optimizing key pages, implementing technical SEO improvements, and targeting high-value keywords, Coastal Roofing’s search rankings skyrocketed. Our technical SEO improvements included optimizing page speed, ensuring proper mobile responsiveness, and improving website structure to make it easy for search engines to crawl and index their pages.
Targeting high-value keywords was key to getting Coastal Roofing in front of potential customers who were actively searching for roofing services in their area. We conducted in-depth keyword research and optimized their content to include phrases that homeowners in their service areas were using. This strategic approach helped Coastal Roofing dominate local search results, bringing them increased visibility and more organic traffic.
Google Business Profile Mastery:
We transformed Coastal Roofing’s Google Business Profile (GBP), adding 114 glowing reviews, product sections, and geotagged photos that brought local credibility. Their Google presence turned into a lead-generating machine. Optimizing the Google Business Profile was essential in boosting Coastal Roofing’s visibility in local searches and improving their credibility with potential customers.
By encouraging satisfied customers to leave reviews, we not only boosted Coastal Roofing’s local ranking but also built social proof that helped convert potential leads. Additionally, we utilized features like the Q&A section, product and service listings, and geotagged photos to create an interactive profile that attracted more local traffic and engagement.
Content Strategy That Educates and Converts:
We implemented a content strategy focused on answering common roofing questions and educating the community. This included blog posts, FAQ pages, service descriptions, and case studies that addressed customer pain points. The goal was to position Coastal Roofing as a trusted authority in the roofing industry, which ultimately boosted keyword rankings and drove consistent organic traffic, converting interested visitors into paying customers.
Our content strategy was designed to build trust with potential customers. By answering questions like “How to choose the right roofing material” and “Signs your roof needs repair,” Coastal Roofing became a valuable resource for homeowners seeking information. This educational approach not only increased engagement but also helped generate qualified leads who were ready to book roofing services.
Consistent Lead Flow:
We ensured Coastal Roofing’s website was not just attracting visitors, but also converting them into leads. With an improved site conversion rate and a powerful presence across search engines, the leads began to flow. We integrated easy-to-use contact forms, clear calls-to-action (CTAs), and a user-friendly interface to make it simple for potential customers to request a quote or book a consultation.
We also employed lead tracking tools that allowed us to monitor which channels were generating the most leads. By understanding customer behavior and optimizing conversion paths, we were able to continually improve the lead flow, ensuring a consistent stream of opportunities for Coastal Roofing.
Paid Advertising for Extra Momentum:
To supercharge growth, we leveraged paid advertising on platforms like Meta (Facebook and Instagram) and Google Guarantee, driving even more qualified leads to Coastal Roofing’s business. By utilizing paid ads, we ensured that Coastal Roofing was visible at every stage of the customer journey—from awareness to consideration and ultimately decision-making.
Our paid advertising strategy included highly targeted campaigns aimed at homeowners in specific geographic locations, with ads highlighting Coastal Roofing’s quality services, special offers, and excellent customer reviews. These campaigns produced immediate results by driving traffic and generating leads that complemented the organic growth efforts.
We only accept 3 Roofing & contractor growth partners in any major city
The Results: Record-Breaking Growth
In just 12 months, Coastal Roofing experienced remarkable success:
- 734 Leads Generated from SEO alone, translating to $649,958 in closed revenue from organic efforts.
- A 33% Close Rate turned these leads into loyal customers, setting the stage for massive revenue growth.
- Google Business Profile Revamp that resulted in 114 new reviews and consistent local engagement.
- Coastal Roofing is now set to surpass $7.5 million in revenue by the end of 2024, a leap from $3 million the previous year.
Before and After: A True Business Transformation
Before partnering with Roofing Marketing Pros, Coastal Roofing struggled with inconsistent leads and low visibility. Their website lacked optimization, their online reviews were limited, and they had no structured content strategy to attract and engage customers. Their marketing efforts were largely reactive rather than proactive, which left them vulnerable to market fluctuations.
After just one year of working with Roofing Marketing Pros, Coastal Roofing became a market leader. They were not only generating hundreds of high-quality leads but also positioned as one of the top roofing companies in their local market. Their digital presence was transformed, their brand became synonymous with quality and reliability, and their business was on a steady growth trajectory.
Key Highlights of Coastal Roofing's Growth Journey
Revamped Google Business Profile:
Coastal Roofing's Google Business Profile turned into a powerful local marketing tool. With 114 new customer reviews and optimized content, the profile drove significant engagement and helped generate local leads.
Improved Website Performance:
We optimized Coastal Roofing's website not just for SEO, but also for usability. We improved load times, added clear CTAs, and ensured mobile responsiveness—factors that significantly contributed to higher conversion rates.
Content that Built Trust:
Our content strategy provided answers to the questions homeowners were asking, helping Coastal Roofing become a trusted local authority. This trust translated into more leads and a higher close rate.
Integrated Marketing Strategy:
By integrating SEO, content marketing, GBP optimization, and paid ads, Coastal Roofing's marketing was firing on all cylinders, ensuring that no lead was left untapped.
We only accept 3 Roofing & contractor growth partners in any major city
The Power of Google Business Profile Optimization
One of the standout elements of Coastal Roofing’s transformation was the optimization of their Google Business Profile. A well-optimized Google Business Profile is essential for any local business looking to thrive, and for Coastal Roofing, it became a key driver of growth. Not only did we optimize their profile for local search visibility, but we also used it as a platform for customer engagement.
The 114 new customer reviews added credibility, and the geotagged photos gave potential customers a real sense of the quality of work Coastal Roofing provided. By ensuring the profile was up-to-date with accurate information, service offerings, and consistent posts, Coastal Roofing was able to engage with local homeowners actively looking for roofing services.
Leveraging Paid Advertising for Faster Growth
While SEO and content marketing were key to building long-term growth, we knew that leveraging paid advertising could accelerate Coastal Roofing’s results. By using Meta ads and Google Guarantee, we were able to put Coastal Roofing’s brand in front of homeowners when they were actively searching for roofing solutions or browsing for home improvement ideas.
The paid campaigns were laser-focused on targeting specific demographics within the service area, which maximized the return on ad spend. By highlighting Coastal Roofing’s competitive advantages—such as their stellar reviews, top-notch services, and community involvement—we were able to attract high-quality leads that were more likely to convert.
Consistent Lead Flow and Conversion Rate Optimization
Generating leads is only half the battle; converting those leads into paying customers is what drives revenue. We focused on optimizing Coastal Roofing’s website to make it easy for visitors to take action. We added clear CTAs, simplified contact forms, and integrated scheduling tools to encourage visitors to book consultations.
Conversion rate optimization (CRO) played a significant role in the success of Coastal Roofing’s campaign. We A/B tested landing pages, refined messaging, and ensured that the value proposition was clear. By removing friction points and making the customer journey seamless, Coastal Roofing was able to achieve an impressive 33% close rate on their leads.
Content Marketing: Educating to Build Trust
The content marketing strategy was instrumental in establishing Coastal Roofing as a trusted authority. We published blog posts, educational guides, and case studies that addressed the most common questions homeowners had about roofing. By providing valuable information for free, Coastal Roofing built trust with potential customers before they even picked up the phone.
Our content strategy wasn’t just about driving traffic; it was about nurturing leads. We used content to guide visitors through the decision-making process, addressing concerns, comparing products, and showcasing Coastal Roofing’s expertise. This approach helped turn website visitors into qualified leads who were ready to buy.
Transformative Results: Coastal Roofing's Growth by the Numbers
Is Your Roofing Business Ready for Growth?
Coastal Roofing’s story is proof that a strategic marketing approach can turn any roofing business into a local powerhouse. With the right combination of SEO, content marketing, paid ads, and local optimization, you too can see incredible growth in your business.
If you’re ready to see similar success, Roofing Marketing Pros and our new brand, Contractor Marketing Pros, are here to make it happen. Our tailored marketing solutions are designed to help roofing and contractor businesses dominate their local markets, generate more leads, and drive more revenue.
Expected ROI & Results
Roofers truly dedicated to seeing their company grow, are the types of clients we attract. Our digital marketing services are high-end and deliver results. So we look for roofers who also deliver high-quality work.
Ready to Double or Triple Your Revenue Today?
Take the first step to enhance your online
Are you ready to double or even triple your revenue like Coastal Roofing did? We only accept 3 Roofing & contractor growth partners in any major U.S city. Let’s make your business the next success story!
Thanks for your interest in our case study and getting more Roofing or contractor qualified leads that convert into sales and ultimately scale your business 2-5x. We have a:
“Proven System For Generating 75+ FREE Roofing Leads a Month With SEO and 150+ Roofing leads a month with Google Local Service Ads”
This valuable insight is perfect for Roofing companies or any home service company owners looking to 2-5x their Roofing jobs on demand and in a VERY predictable way. No more roller coaster months ever again!
