In the ever-evolving digital age, one tool has proven to be a game-changer for local businesses, especially roofing companies: Google Business Profile (GBP). Formerly known as Google My Business, this free tool has revolutionized how businesses grow Google Business Profile audience and connect with potential customers online.
At Roofing Marketing Pros, we recently hosted a webinar, “How To Get 179 Phone Calls Per Month with Google Business Profile Without Paying a Single Penny”, where we shared actionable strategies for maximizing your GBP to generate organic leads.
In this blog post, we’ll recap the highlights of our webinar, including why GBP is essential, how to optimize your Google My Business profile, and more.
Why Your Google Business Profile Matters
Imagine this: A potential customer is searching for roofing services in their area. They want answers—quickly and reliably. Where do they turn? Google!
With 93% of consumers using Google Maps to find local businesses and 87% making decisions based on Google search results, your GBP is the first impression potential clients have of your business. Learning how to grow your Google Business Profile audience is essential for standing out and connecting with these searchers.
But it’s not just about being listed. An optimized GBP can position your business in the Local Map Pack (the top three businesses highlighted on Google Maps) and the Knowledge Panel, which showcases critical business details. These spots can drive significant traffic, increase customer trust, and, most importantly, generate leads.
Steps to Creating and Optimizing Your Google Business Profile
1. Set Up Your Profile:
Begin by creating a Google account and signing up for GBP. Enter accurate details like your business name, address (or service areas for roofing contractors), phone number, and website. Verification is key—without it, your profile won’t appear in search results. The first step in learning how to grow your Google Business Profile audience is setting a strong foundation.
2. Fine-Tune the Basics:
- Ensure your Name, Address, and Phone Number (NAP) are consistent across all online platforms.
- Craft a compelling business description with relevant keywords to enhance local SEO.
- Select the most appropriate business category, like “Roofing Contractor,” and add secondary categories for services like gutter repair or waterproofing.
3. Add High-Quality Visuals:
Profiles with high-quality photos receive 42% more requests for directions and clicks. Include images of your team, completed projects, and equipment. Avoid stock photos—authenticity builds trust and helps grow your Google Business Profile audience.
4. Engage With Reviews:
Google Reviews significantly impact visibility and customer trust. Encourage satisfied clients to leave reviews, and always respond—whether the feedback is positive or negative.
5. Keep Information Updated:
Accurate business hours, seasonal updates, and real-time changes build trust with customers and Google’s algorithm.
Key Ranking Factors for Local Search Success
To consistently appear in the Local Pack, focus on the factors that matter most, including:
- Primary Category: Choose the right category for your business.
- Keywords in Business Title: While following Google’s guidelines, include keywords like “roofing” if they are part of your business name.
- Proximity to Searchers: Local relevance matters—ensure your service areas are accurately defined.
- Google Reviews: Positive reviews boost visibility and click-through rates and can help you grow your Google Business Profile audience dramatically.
Going Beyond Basics: Leveraging GBP Features
Take advantage of these often-overlooked GBP features to stand out:
- Messaging: Enable direct communication with customers via Google.
- Posts: Share updates, offers, and promotions to keep your profile dynamic.
- Products and Services Section: Highlight your offerings with detailed descriptions and visuals.
- Q&A Section: Answer common customer questions to showcase your expertise and customer-centric approach.
The Power of Google Reviews
Did you know 88% of consumers read reviews before choosing a business? Positive reviews enhance brand trust, increase local visibility, and directly impact purchasing decisions. By actively engaging with reviews and maintaining a strong reputation, you can further grow your Google Business Profile audience.
Success Stories: Real Results with GBP
At Roofing Marketing Pros, we’ve helped our clients achieve incredible results by optimizing their Google Business Profiles:
- Stellar Roofing saw 179 calls in just one month.
- Elite Roofing of Georgia dominated the second spot for roofing company in Georgia.
- Sentri Roofing secured the first position for “Roof Repair” in Chattanooga, TN.
These examples underscore the power of a well-managed GBP in helping businesses grow their Google Business Profile audience.
Grow Google Business Profile Audience
A fully optimized Google Business Profile can be the cornerstone of your roofing company’s digital strategy. By taking the steps outlined above, you’ll position your business for greater visibility, increased leads, and long-term growth—all without spending a penny on ads. Learning to grow your Google Business Profile audience is a game-changer for businesses aiming to dominate local search.
Ready to dive deeper? Watch our webinar “How To Get 179 Phone Calls Per Month with Google Business Profile Without Paying a Single Penny” to access a comprehensive action plan for dominating local search.
Take the first step today, and watch your business grow with the power of Google Business Profiles. For personalized assistance, contact us at Roofing Marketing Pros—we’re here to help you succeed!
