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Optimizing Your Google My Business Listing for Roofing Lead Generation

If you want a roofing company and your business does not show up on Google when you type in your company name, many people will not even know you exist. Unfortunately, this is incredibly common and has a negative impact on companies in the roofing industry.

If you find yourself in this unique position, it is important that you utilize the Google My Business feature in order to bring your business to the forefront of the Internet. Google my business plays a critical role in helping roofing company owners manage their reputation, increase visibility on the Internet, and increase roofing lead generation.

Creating a Google My Business listing that is verified and optimized adequately will play a vital role in allowing other people to know that your company exists. If you do this right, and have a major impact on roofing lead generation for your company. In order to increase the ranking that your business has on Google Maps and ensure people in your area know about your company and services, there are several things that you need to do in order to optimize your Google My Business listing.

Make Sure Your Company Is Verified

If you do not already have a Google My Business listing for your company, it is important that you create one as soon as possible. You also want to get your company verified. Go over to the Google My Business website and sign up in order to claim your listing. You will need to provide information pertaining to the name of your company, your phone number, address, and other information. It is critically important that you submit the company for verification.

After you submit your company for verification, Google will mail out a postcard that includes a pin number on it. You will need to enter your Google My Business dashboard and type in the pin in order to verify your account. Once your company has been verified, you can begin building your page to increase your roofing lead generation capabilities.

Make Sure You Get Your Business Name Out There

After verifying your company and logging into your Google My Business dashboard, it is important that you familiarize yourself with the options that it has. Look for the tab on the page that says “info.” Click on this tab to start providing information pertaining to your business.

Even though you may have already input the information surrounding your business, such as your mailing address and phone number, it is important that you verify that the information is there and that it is correct. This is critically important when it comes to roofing lead generation, as you will need to provide a name and contact information for potential leads.

It is especially important to verify that your business name is typed correctly. Due to the fact that this is the name that will be spread across the Internet, it is important that the name is consistent between different Internet websites and directories. If the name does not match, it can have an impact on your search engine rankings and cause confusion for customers.

Select the Appropriate Category for Your Business

Without selecting the proper category for your business, you may have a difficult time with roofing lead generation. Individuals who are looking for your services will generally browse categories for local companies. It is important that you select the appropriate category to ensure that you rank locally in Google Maps for any relevant roofing term that is searched by potential customers.

If you have a roofing company, then your private business category should be listed as “Roofing Contractor.” If you provide other services, such as windows, gutters, or even siding, list these services under the spaces for “Additional Categories.”

Define Your Service Area and Radius

Another important step to take is to define your service area and radius. It is important that you verify that the office address that you have listed on your Google My Business profile matches all of the websites and locations provided across the Internet. If it does not, you should use the address that you have listed on all of your other Internet profiles, such as Yelp, Home Advisor, and Facebook.

There are a couple important steps that you need to take when it comes to defining your service area. These include:

  • Selecting the “Yes” option under the category listed surrounding whether or not you deliver goods and services to customers at their location. As a roofing company, this is exactly what you do.
  • Next, you will need to select the cities that you serve or define a radius for your business. If you do choose to set a radius, you will need to make sure that the radius is reasonable. In most cases, you will not want to select more than 100 miles from your office location for services. Many companies set their radius at 20 miles. However, this is up to you.

It is also highly recommended that you list that you do provide services to customers at your business address. This can help boost your local SEO rankings for your roofing company and help with roofing lead generation. If you hide the address for your business, you are less likely to show up in mass search results.

Include Your Company Information

It is critical that you provide all of the information regarding how customers are able to get a hold of you. You need to make it very clear what your hours of operation are. If a customer believes that you are available 24 hours a day but you actually close at 5:00 p.m., it can be a headache to try to deal with calls during the middle of the night that wake you up requesting services.

You need to include the phone number for your main office line to increase your chances of roofing lead generation. This will be the number that is syndicated across the Internet on all of the profile listings that you have. It is also highly recommended that you provide information like your website and let customers know that you offer free estimates. Adding a link to a contact page or a free estimate page is important when it comes to roofing lead generation, as this provides individuals with the opportunity to get a hold of you as soon as possible.

Detail the Services That You Provide

Even though you are a roofing contractor, there is a good chance that you also provide roof repair services, roof maintenance services, and even roof inspections. If you provide other services, it is crucial that you incorporate those into your profile as well. You may include roof installation, gutter services, siding, and other services that you provide in order to reach the widest audience possible.

Take into consideration what other people may be searching for. Maybe someone is concerned about the roofing ventilation in their home and wants to have a vent installed. If you do not list that you provide this service, customers may pass over your company and consider a different one that does have this specific task listed on the profile. Whenever possible, include a description of each service that you provide. This can give potential customers a better idea of the services that you can help them with, which can increase your roofing lead generation abilities.

Incorporate a Business Description

Incorporating a business description into your profile provides you with a unique opportunity to tell prospective customers and Google what it is that you actually do. Include information pertaining to what you are known for and why customers prefer your services. The more positive qualities that you can incorporate into your description will increase your ability for roofing lead generation

It is important to sell yourself but do not sound spamming in the description. Do not focus on SEO keyword stuffing either. Although you may think that this will help with your ranking, it usually doesn’t.

Include Business Photos

It can be incredibly helpful to include photos from previous job sites and your business logo on your business profile. Cover photos, profile photos, and your logo should all be uploaded to create a more professional appearance and increase your chances of roofing lead generation.

Allow Customer Reviews

Providing your past customers with the ability to write reviews on your services is critical. Allowing customer reviews on your profile will let other customers know that you are able to be trusted. It can also result in Google placing “Gold Stars” in search results related to your company when people pass over your profile when making a Google search for roofing services. This is critical when it comes to roofing lead generation as it provides prospective customers with confidence in knowing that your company does provide quality work.

Let Roofing Marketing Pros Help 

If you are ready to take your company to the next level with roofing lead generation, feel free to reach out to our team at Roofing Marketing Pros. We will help to develop an effective SEO marketing strategy to launch your company to the forefront of the Internet and help with your roofing lead generation needs. Contact our team now to get started.

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