One of the biggest challenges for any roofing company is being able to get more customers. In order to get more customers, you’ll need to get more leads. As much as you’re a roofer first, and a marketer second, it’s still important to take a proactive approach to manage the business.
You can opt to outsource the whole process to roofing marketing experts but still play an active role in the marketing process. Here are some tips that will come in handy if you’re looking for more roofing leads for your business.
Local Map SEO
A lot of roofing companies are yet to wrap their head around SEO. They think it’s a fancy marketing term used by agencies to woo them into signing that long-term contract. Local SEO is crucial to the online success of your marketing endeavors. If your business appears on map results when potential clients are searching for roofing services, you can be sure that your phone will buzz endlessly.
Local SEO should be at the core of your strategies if you’re thinking of increasing the number of roofing leads for your business. To appear on map results, it’s imperative that you’re registering your roofing company with Google My Business. If you have good services and a stellar reputation, it won’t be long before you start getting 5-star reviews. Positive reviews are a signal to Google about the quality of services that you provide.
As much as a big chunk of the traffic going to your site will come from Google maps, you can still get leads from organic results. There could be a variation of searches that people are using when looking up roofing services. The higher you rank on Google organically, the greater the chances of getting more leads. That is why it’s important that you’re investing in content marketing.
You should write descriptive service pages so that there is no doubt about what your business is about. There should also be informational content that can help in building your company’s authority online.
Pay Per Click Advertising
Pay Per Click (PPC) advertising is the way to go if you’d like to realize some quick wins with your marketing campaigns. SEO takes time before it can start to yield results. There are contractors that think PPC is expensive but that isn’t true. It can work wonders provided it’s done right. That’s why you should be careful when doing research on the digital marketing agencies that you intend to work with.
Social Media Advertising
Social media can be a source of quality leads. Facebook in particular generates millions of dollars in revenue every day for small businesses. It also provides an opportunity to interact with customers which can help improve conversions.
There are other different ways that you can increase the leads for your roofing business. There should be a special focus on digital marketing as the majority of your potential clients are already online. For more information on roofing marketing, you can check out https://roofingmarketingpros.com/
Roofing Marketing Pros
1688 Meridian Ave Suite 580
Miami Beach Fl 33139