Any roofing company that doesn’t have a Google My Business Listing is missing out on a lot when it comes to search traffic. You need to be in front of your potential audience when they’re searching for services relating to your business so that you’re seeing improvements with the leads that you’re getting. Investing in roofing marketing will mean giving priority to GMB because it is the lifeblood of any digital marketing campaign. Here are some tips that will come in handy if you’re looking to optimize your GMB Listing.
In case you’ve not yet set up your GMB, this will be the first thing you’ll need to do. All you need to do is to head over to Google My Business’s official website and register the company’s details. Make sure that the name, address, and phone are entered correctly as you’ll be using them across for all your listings. You should receive a postal card from Google with a pin that will be used to verify the listing. The reason why Google insists on sending the code via mail is so that they can verify that the physical address is accurate and that is working.
Once you’ve gained access to your dashboard, you should explore around to have a feel of how the platform works. Go to the “info” section which will make it possible to edit the Business details. For purposes of SEO, you want to make sure that your business and address are consistent throughout the internet. You probably entered the details during the verification process but it is always good to confirm.
This is one of the most important steps when setting up your GMB. You need to select the right category as a mistake would mean that you’ll never be able to rank for the ideal terms. It is imperative to ensure that the primary service that is selected is “roofing” If you provide other services, you can include them in the additional section on the category page.
As a roofing company, you’ll be focused on serving a particular geographical area. You should let Google understand the area that you serve by filling in the right physical address.
Hours, Website, and Phone Number
The opening hours should be accurate so that potential customers know when they can visit your offices. The phone number that is listed should be one for the mainline. This is because it is the same number that will be syndicated across the web when building citations. For the website section, make sure that you’re putting the website URL
As much as it is a relatively new addition but is still an important one. Make sure that you’re detailed as possible so that potential customers are aware of the services that you provide.
You get to tell your prospective clients what your business is all about and what is it that you do. Be as descriptive as possible. For more tips on optimizing your GMB for your roofing company, you can check out https://roofingmarketingpros.com/
Roofing Marketing Pros
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