How To Make A Digital Transformation In 2019

Do you want your roofing business to start making money online? If the answer is yes, keep reading. The internet has been around for decades, but despite this, the vast majority of roofing companies have yet to embrace digital marketing. In terms of digital marketing, construction as a whole lags far behind other industries. The […]

What The Future Will Look Like For Roofing Companies Online

Dallas Is The Future For Roofing Marketing Online Over the last few years, the costs to advertise on Google & Facebook have substantially increased. It used to cost .25 to reach 1000 people on Facebook. Now, that number is which is 50 times the price. Facebook is running out of space on its Newsfeed and […]

The Email Marketing Guide For Roofing Contractors

  The Email Marketing Guide For Roofing Contractors Replacing a roof is a big investment for many people. It’s also a pain in the ass for a lot of homeowners dealing with the construction of their homes. For roofers, replacing a roof is not a big deal since they do it every day but for […]

Do You Have Proof of Your Work?

We live in a skeptical world. People have been bombarded with advertisements for so long that they’ve become wary of claims. When you make claims in your marketing you have to provide proof of your results. Consumers are more sophisticated than ever before. In roofing, the product/service has not changed a lot over the last […]

Micro vs. Macro: The Consequences Of Short Term Thinking

Micro vs. Macro: The Consequences Of Short-Term Thinking When you everything in your business on a micro vs. macro level you will start making different daily decisions. Too many business owners think in micro terms vs. the macro. When you look at things in your business on a macro level you will see the big […]

Are Your Roofing Marketing Campaigns Performing?

Are Your Roofing Marketing Campaigns Performing? There are so many marketing numbers that it can be difficult to understand what you need to pay attention to. There is CPC, CPL, CPM, CTR, and many others. These numbers paint a picture and tell a story of how well your marketing campaigns are performing. A challenge that […]

5 Ways To Generate Roofing Leads In A Non Storm Market

5 Ways To Generate Roofing Leads In A Non-Storm Market Leads are a premium in a non-storm environment. In the midwest and other regions storm season always brings lots of opportunities for leads, sales, and jobs. How about if you work in a city that doesn’t have regular storms? How would you generate leads for […]

5 Unique Offers That Will Make Your Campaign Convert Like Crazy

5 Unique Offers That Will Make Your Campaign Convert Like Crazy One of the biggest mistakes that small business owners make in their marketing campaigns is not coming up with an irresistible offer. An irresistible offer can make or break your campaign. It’s the difference between success or failure. Imagine this. One of your relatives […]

How To Use A Sales Funnel For Your Roofing Company

How To Use A Sales Funnel For Your Roofing Business A funnel is a set of steps that someone takes before making a purchase decision. Every customer goes on a journey before buying a product/service. A sales or marketing funnel is a system that organizes that journey in a series of steps online. Think about […]

Become The Roofing Expert With A Lead Magnet

A roofer is a marketer that sells roofs. How many roofing contractors have this mindset? If you think you are a marketer that sells roofs your mindset will change completely. If you think with a marketing first perspective you’ll understand the value of differentiation. What makes you different than all the other roofers in your […]