15 Ways To Get People To Know, Like, And Trust You

We live in a low-trust society. People are skeptical of claims. They have been bombarded with ads for so long it can be difficult to tell who is BSing vs. who is telling the truth. One of the best ways to overcome this is to create the know, like, and [...]

By |2019-07-29T10:07:52-04:00May 17th, 2018|Marketing|0 Comments

Are You Relying On The Momentum Of The Marketplace?

Are You Relying On The Momentum Of The Marketplace? Are results all that matters in business? For a long time, I thought that results were all that matter in business. Two recent books that I’ve read have changed my perspective on success and randomness. What I Learned by Losing A [...]

By |2019-07-29T10:07:58-04:00May 11th, 2018|online marketing|0 Comments

How To Use Value First Marketing To Double Your Sales

How To Use Value First Marketing To Double Your Sales Over the last few decades, consumers have been bombarded with so many ads that people have become extremely sophisticated and skeptical. They can spot a sales-pitch a mile away. Studies show that the average consumer is exposed to up to [...]

By |2019-07-29T10:08:27-04:00April 28th, 2018|Marketing|0 Comments

Do You Have Proof of Your Work?

We live in a skeptical world. People have been bombarded with advertisements for so long that they’ve become wary of claims. When you make claims in your marketing you have to provide proof of your results. Consumers are more sophisticated than ever before. In roofing, the product/service has not changed [...]

By |2019-07-29T10:08:34-04:00April 21st, 2018|online marketing|0 Comments

Micro vs. Macro: The Consequences Of Short Term Thinking

Micro vs. Macro: The Consequences Of Short-Term Thinking When you everything in your business on a micro vs. macro level you will start making different daily decisions. Too many business owners think in micro terms vs. the macro. When you look at things in your business on a macro level [...]

By |2019-07-29T10:08:40-04:00April 14th, 2018|Marketing|0 Comments

Are Your Roofing Marketing Campaigns Performing?

Are Your Roofing Marketing Campaigns Performing? There are so many marketing numbers that it can be difficult to understand what you need to pay attention to. There is CPC, CPL, CPM, CTR, and many others. These numbers paint a picture and tell a story of how well your marketing campaigns [...]

By |2019-07-29T10:08:56-04:00April 8th, 2018|Marketing|0 Comments

Built To Sell: Creating A Company That Lasts Forever

Built To Sell: Creating A Company That Lasts Forever Built to sell is a strategy of building a business in a way that has systems run the business instead of having to rely heavily on its founder. The book, Built to Sell by John Warrillow, says that if you pursue [...]

By |2019-07-29T10:11:45-04:00March 23rd, 2018|online marketing|0 Comments

How To Separate Your Roofing Business From The Competition

What separates you from the competition? There are over 24,000 roofing businesses in the USA and over 100,000 roofing contractors in the USA alone. When you compare this number to other verticals it's a significant number. The competition is fierce in some areas of the country, in others not so [...]

By |2019-07-29T10:11:58-04:00March 3rd, 2018|Marketing|1 Comment

The Importance of Branding In Your Roofing Marketing Campaigns

Why You Should Not Ignore Branding In Your Marketing Campaign The main objective for most small business owners is to generate more sales. Sales are the engine that drives business. This is not news to anyone, especially in the roofing world. Most roofing contractors understand the importance of sales. And [...]

By |2019-07-29T10:12:08-04:00February 25th, 2018|Marketing|0 Comments