Do you want more roofing referrals?
Referrals are the single best type of leads. When you generate a referral a seller’s trust and credibility is already built in. This makes referrals much easier to sell.
Prospects that come from referrals pay the most and are the most loyal. Also, the investment for referrals is minimal compared to other marketing campaigns
Please note that is originally was posted on a few Facebook Groups and since it’s gotten such a great response I decided to repost it here
I know this is not news to everyone….
However, a lot of roofing businesses struggle to generate consistent referrals.
The main reason they struggle is that there are no systems in place that generate consistent referrals.
If you keep reading I am going to show you some unique strategies you can use to get more referrals.
Before you start any referral marketing campaign there are several things you have to have in place.
First, your service must be worthy enough to be referred. This is common sense and I know most of you already have this part nailed down. But, if you are providing shitty service then it will be difficult to generate consistent referrals.
8 Unique Ways To Get More Roofing Referrals
There are hundreds or even thousands professionals in your city/town that can refer you a ton of business. These are complementary providers that are in constant contact with your potential customers.
Professionals like real estate agents, home inspectors, real estate investors, and property managers are all great targets to build strategic partnerships with.
A great way to incentivize these relationships is to monetize each referral. You can provide a commission for every sale that is generated.
Here are several ways to start building relationships with these professionals.
- Chamber of Commerce- you can attend your local chamber of commerce and meet other local business owners. Chances are that will come across someone that can potentially refer you more business.
- Local Meetups- You can sign up for local business meetups using this site: https://www.meetup.com/ to join different groups. This another way to meet local business owners.
- BNI- is the largest professional network in the world. You can sign up here: https://www.bni.com/ BNI works exclusively. This means that if they don’t have any roofing businesses than you can join one of their groups. However, if there are roofing businesses in the group then they won’t let you in. You might to create a new group and start from scratch.
- Linkedin- You have the entire global professional network to view on Linkedin. You can start a systematic campaign that reaches out to local professionals that connect with them. You can ask these pros to meetup for coffee to begin the relationship.
Ask Your Current Customers For More Referrals
The best way to get more referrals is to simply ask for them. I know this is not groundbreaking information, but everything begins with a single step.
A simple question like “Who do you know that might benefit from our services?” is sufficient.
This is a good video that shows you how to ask for more referrals in the field without being awkward.
If they say they can’t think of anyone than you should follow-up with in a few days and ask again.
Email Marketing Campaign
Send an email to your database and ask them for referrals.
Form On Your Website
Add a link to a referral form on your website. You can use simple tools like Google Forms or Wufoo to create the forms.
Maintain Your Current Partnerships
Maintaining a relationship can be as simple as a phone call or an email just checking in. But, something that will make you standout is if you send a handwritten note simply thanking them for the relationship. This can work wonders.
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Use The Law of Reciprocity
The best way to get something is to give something first. If you are constantly providing referrals to your partners than it is more likely that they will return the favor. This is the law of reciprocity at work.
Share Content With Your Network
You can host a local seminar or a local lunch with your partners and offer to provide great content to them.
A local seminar like 5 Things A Commercial Property Owner That Has To Know Before Filing A Claim
You can ask any property managers who they might know that can benefit from a seminar like this.
Treat Your Vendors And Suppliers Like Your Partners
If you let them know how you can help they can do the same with you.
There are lot more strategies you can try but this will get you started. Most roofing businesses rely on referrals, however, there aren’t a lot of systems that can get you referrals on a consistent basis.
I hope this helps!