Pay-per-click advertising is a crucial aspect of digital marketing for roofing companies. Paid results account for 80% of the above fold results on search engines. You might have tried PPC but nothing seems to be working. Even though it can be a source of quality leads, it can also be a waste of advertising budget when you find a rookie to run the ads for roofing marketing.
Any roofing company that cares about succeeding online should have PPC in their digital marketing strategy. Here are some tips that will come in handy when developing a successful PPC campaign for your roofing company.
Optimize Your Website and the Landing Pages
You don’t want to send potential leads to a website and landing pages that aren’t optimized for conversions. When someone clicks on your ad, there is a chance that they’ve been intrigued by your message and would want to learn more about your company and the services that you offer. When they’re directed to an irrelevant page that doesn’t meet search intent, they’ll click the back button and look for another website. You also don’t want a website that takes ages to load as you could potentially lose customers as result.
Research and Select Keywords Wisely
Keyword research is the foundation of a successful PPC campaign. You don’t want to blindly bid on keywords that are not profitable. Search engines like Google and Bing depend on keywords to present information. You can start by looking at some of the keywords that are being used by your competitors. There are also keyword research tools that can be used to refine and automate the process to some degree. Make sure to have a list of negative keywords and constantly update it so that you’re justifying every marketing dollar.
Getting the Right Bidding Strategy
There are different bidding options that you can go for with PPC marketing. The bidding strategy will depend on your objectives, levels of experience, and competitors. You’ll first have to figure out if you’ll be going for automated or manual bidding. A good strategy is one that is always being optimized based on the results. You can do split tests to find out the best strategies to employ.
Have a Budget
Having a budget is also an essential component of PPC campaigns. You can still run PPC campaigns even if you don’t have a big budget. It is also recommended that you’re not spending a lot of money when you’re just starting out. You first need to learn and you don’t want to be spending a lot of money with no guarantee of results.
Ads need to be tracked even if they’re doing well. There always room for improvement and a few tweaks could potentially save you money. There are key performance metrics such as CTR, clicks, and conversions that will need to prioritize when tracking. To learn more about running PPC ads for your roofing business, you can check out https://roofingmarketingpros.com/
Roofing Marketing Pros
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