3 Easy Tips To Get Started With Your Online Marketing
If you are starting your contracting business and don’t have the capital to invest in online advertising then you should follow these steps to build your online presence.
These steps are free for the most part except they can take some time to set up.
It’s amazing to me that even after a contractor has been in business for years they still miss a lot of these steps.
These steps are the fundamental building blocks of building a robust online presence.
The fundamentals are what separates the pros from the amateurs.
SEO Optimized Website
The first step that you should take in building your online presence is to have a website. A website should be thought of as your online business card.
Your website will serve as the foundation for your online presence.
Having a great looking website is the first step to building a great brand online.
If you are just starting out I would not invest more than a few thousand dollars to get started.
I would use a Wordpress as the CMS (Content Management System) and use a high converting theme like Thrive Themes to build out the site.
I would download an SEO Wordpress Plugin like Yoast to make sure that my website is SEO optimized.
I created a video that shows you how to create a website from scratch without any coding knowledge.
You can watch it here:
What about a Landing Page?
There are times you can use a landing page as your website.
You can use Instapage, Clickfunnels, or Unbounce to create this page.
I would not recommend doing this long term.
Most of the landing page builders that you’ll use to do this don’t have the same capability of a Wordpress website.
They are also more expensive compared to hosting the website on your hosting platform.
What about if you need leads and don’t care about your online presence?
If you are running a lead generation campaign, having a website is not necessary.
It helps if you have a website with online reviews but we work with a few clients that don’t have a website and we still get them results.
A lot of contractors think by just having a website you will get start getting online leads. This couldn’t be further from the truth.
You need traffic to your website to get leads. It’s like opening a store in the middle of nowhere you won’t get customers unless they know you exist.
It’s the same thing with a website.
You need to do a lot of work before you start getting leads from your website.
Google My Business
Google My Business is Google’s online directory. It’s the biggest and most important directory in the world.
If you have been in business for a while, chances are that Google has already created this listing for your business.
If you are starting out then you would need to create a listing yourself.
There are two basic steps involved:
- Sign up and verify your business
- Optimize your presence online
I am not going to go over all the exact steps that you need to follow but you can read this article and see what you need to do:
It should not take you more than 20 minutes to do this.
The best thing about creating and verifying your list is that it does not cost anything but your time.
There are still too many contractors that have not taken this step. In fact, I would recommend that you create a business listing before creating a website.
The reason why is that when you create a website it might take a few weeks before your website gets indexed by Google.
But, if you have a Google listing you will get listed immediately.
The second most important directory in the world is Facebook Pages.
Here are some stats that show you the importance of Facebook Pages
- There are over 65 million Facebook pages.
- The average American spends 45 minutes a day on Facebook
- 41% of small businesses use Facebook
Just like Google, setting up a Facebook page is free.
Here are the instructions for setting up a Facebook page:
The internet has consolidated between two companies, Google and Facebook. Google is where people use to search for information and Facebook is where people spend their time.
It’s crucial that you use the free tools they have for your business.
Over 88% of consumers trust online reviews. Online reviews are like the modern referrals.
This is another strategy you can do to build your online presence without spending any money.
There are 3 primary directories that you should focus on, Google, Facebook, and Yelp.
Google and Facebook are the most important. In the beginning, I would only focus on Google as having a lot of Google reviews helps your website rankings.
How To Get Online Reviews
I made a video in which I discuss some strategies that will help you with your online reviews.
You can watch it here:
These strategies are the fundamental building blocks of creating a robust online presence.
Pros follow the fundamentals while amateurs ignore them.
Most of these strategies do not cost anything but your time.
Your time is the most valuable resource and by doing these strategies you’ll be spending them wisely.