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How to Drive More Roofing Leads

As a roofing company, you know that generating leads is essential to your success. And while there are many ways to do this, one of the most effective is through online marketing. In fact, research has shown that 84% of consumers trust online reviews as much as personal recommendations. So how can you harness the power of online marketing to drive more roofing leads? Here are a few tips: 

Strategic SEO

Search engine optimization (SEO) is all about making your roofing company visible in search results when potential customers are looking for roofing services. This can be accomplished by improving your website content, improving your website design, and building quality backlinks.

When people are searching for roofing services, they may not know what specific company they want to hire yet – but they will likely enter a few keywords into Google, such as “roofing contractor near me.” By optimizing your website for these key terms, you can rank higher in Google search results, which increases your chances of being found before your competitors.

Paid Ads

Paid advertising is a great way to generate roofing leads quickly. Paid ads are online advertisements that appear in search engine results when people search for keywords related to your roofing services. These ads are typically labeled as “sponsored” or “ad” results.

Paid ads can be an effective way to generate roofing leads because they allow you to target people who are already interested in what you have to offer. For example, if someone searches for a “roofing contractor near me,” they are likely in need of roofing services and are, therefore, a good candidate for your paid ad.

Paid ads can be a great way to generate roofing leads quickly, but they can also be expensive if not done correctly. You’ll want to make sure that you’re targeting the right keywords and that your ads are well-optimized before you start spending money on this method.

GMB Optimization

Google My Business (GMB) is a free listing that allows roofing companies to manage their online presence across Google Search and Maps. Where can you find it? Just do a Google search for your roofing company – if you have a GMB listing, it will appear in the right-hand side panel of the search results.

GMB Optimization is the process of enhancing your Google My Business listing behind the scenes as well as on the front end to improve your visibility in local search results. It can be an excellent method to generate roofing leads, especially if you’re a roofing company that serves a specific geographic area. By optimizing your GMB listing, you can improve your chances of appearing in the “Local Pack” – the section of Google’s search results that displays three local businesses that match the user’s query.

A strong search presence is all about ensuring that your roofing company’s GMB listing is up-to-date and accurate, which involves adding photos, videos, and other relevant information that potential customers might be interested in. It also involves responding to reviews and keeping your business hours updated.

To optimize your GMB listing, start by claiming and verifying your listing. Then, fill out the required information, such as your business name, address, and phone number. You should also add photos, videos, and other content to help your listing stand out. Finally, be sure to respond to all reviews – both positive and negative.

Local Listings and Reviews

Local listings and reviews are another great way to generate roofing leads online. Local listings are online directories that list businesses in specific categories, such as roofing contractors. These listings often include basic information about each roofing company, such as the company name, address, and phone number.

Online reviews are customer testimonials that appear on websites like Google, Yelp, and Angi (formerly Angie’s List). Anyone can leave reviews – customers, employees, partners – and they can be positive or negative.

Positive reviews can help generate roofing leads by increasing your company’s visibility and making it more likely that potential customers will choose your roofing company over others. Surprisingly enough, negative reviews can also potentially generate roofing leads by allowing you to resolve any customer service issues publicly. Doing this shows potential customers that you’re committed to providing the best possible experience, even if things don’t always go perfectly.

Social Media Marketing

Social media marketing is the process of using social media platforms, such as Facebook, Twitter, and Instagram, to generate leads for your roofing company. You can do this by creating and sharing engaging content, running paid ads, and interacting with potential customers.

One of the most efficient and effective ways to use social media for roofing lead generation is to run targeted ads. For example, you can target homeowners in your city who are likely in need of roofing services. These ads can be a great way to generate roofing leads because they allow you to reach a great number of potential customers quickly and easily.

Another great way to use social media for roofing lead generation is to interact with potential customers by answering questions, providing helpful information, and generally being active on social media. This interaction helps to build relationships with potential customers and make your roofing company more visible online.

Website Optimization

Your website is often the first interaction modern customers will have with your business, so it’s important that it makes a good impression. This means having a visually appealing site that is simple to navigate and provides relevant information about your roofing company.

Your website should also be optimized for lead generation, which means including custom landing page forms that potential clients can fill out to ask for more information or schedule a roofing estimate. It also means making sure your website appears high in search engine results when people search for keywords related to roofing services.

Generating roofing leads doesn’t have to be complicated or time-consuming. By using a combination of paid ads, GM optimization, SEO, and website optimization, you can generate a steady stream of roofing leads that will help grow your business. Generating roofing leads can be a complex process, but we specialize in all of these services and more. Contact Roofing Marketing Pros today to get started.

What to Do With Roofing Leads

Once you’ve generated roofing leads, it’s important to follow up with them quickly. The longer you wait to connect with them, the more likely they are to forget about you or choose another roofing contractor.

The best way to follow up with roofing leads is to give them a call within 24 hours of receiving their information. This way, you can answer any questions they have while they’re still interested and schedule a roofing estimate at their earliest convenience. You must also provide a great customer experience from start to finish. This means being professional, courteous, and helpful every step of the way. It also means providing accurate estimates, sticking to your schedule, and doing quality work that meets or exceeds your customers’ expectations.

It’s also crucial to keep records of your roofing leads so that you can follow up with them even if they don’t schedule an estimate right away. You can do this by using a CRM (customer relationship management) system, which helps you store customer information and track your interactions with them.

Turn Potential Customers Into Revenue

Lead nurturing is the process of building relationships with potential customers, even if they’re not ready to buy roofing services right away. The goal is that, over time, you will eventually turn them into paying customers. This involves providing them with helpful information, staying in touch, and following up regularly.

It’s important to nurture your roofing leads because it helps build trust and credibility with potential customers. It also keeps you top-of-mind so that when they’re finally ready to buy, they’ll think of you first. And, perhaps most importantly, it allows you to continue generating repeat business and referrals even if your original leads don’t convert right away.

The best way to nurture roofing leads is to send them helpful information on a regular basis. This could be an email newsletter with roofing tips or a Facebook or Instagram post with relevant information. It’s also essential to follow up with leads regularly, even if they don’t seem interested at first. You never know when your leads might be ready to buy, so it’s important to always keep them in the loop.

Roofing Leads by Roofing Marketing Pros

The roofing industry is competitive, which is why it’s important to generate as many roofing leads as possible. Roofing Marketing Pros specializes in helping roofing companies by generating roofing leads through a variety of effective marketing strategies. We can help you create custom landing pages, run paid ads, optimize your website for lead generation, and more.

Whether you’re an established roofing company or just starting out, you can explore our different service packages to see which one is right for you:

  • Launch Package – 60 leads per 90 days
  • Boost Package – 120 leads per 90 days
  • Rocket Package – 240 leads per 90 days
  • Platinum Package – 320 leads per 90 days


For more information on our roofing lead generation services, contact Roofing Marketing Pros today. We’ll be happy to answer any of your questions and get you started on the path to success.

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