One of the biggest challenges that any roofing business faces is generating roofing leads on a regular basis. Once you have a system in place that works, the possibilities for your business to grow are endless.
Having a strong system in place can provide you with the ability to create revenue in order to expand your business, hire more qualified workers, and grow significantly. Thankfully, there are several things that you can do in order to generate more roofing leads for your company.
Understanding What Roofing Leads Are
The term roofing lead is used in reference to a person who has made an interest in the services that you provide. A lead is generally a prospective consumer who provides you with contact information, giving you the opportunity to showcase your services, provide them with a quote, and potentially make a sale. This can help to generate money for your business. When it comes to roofing leads, they can be either residential or commercial.
Residential Roofing Leads
Residential roofing leads generally involve people who have much less experience dealing with roof issues. Roofing leads surrounding residential properties will generally be able to make a decision much quicker for you, so you know if you are able to sell or not. In these situations, you are generally competing against fewer roofing companies, if any at all.
Commercial Roofing Leads
Commercial roofing leads can include manufacturers or industrial businesses. These leads generally come from parties who tend to know exactly what they are looking for. They often seek several bids before coming to a decision on who to hire for their roofing job.
No matter what type of roofing lead you are looking for, there are several ways that you can increase your chances of getting them.
Best Ways to Generate Roofing Leads
When it comes to generating good roofing leads, online resources tend to be some of the best to utilize in order to reach the widest audience. There are multiple ways that you can generate leads online in order to secure a contract and make a sale.
Local Maps SEO
Local maps SEO is one of the top ways to generate roofing leads for your business. By establishing a Google My Business profile, you can ensure that your company will come up whenever someone in the area searches for roofing companies.
To get started on local maps SEO, you will need to first register your company on the Google business directory. You will want to put all of the information that you can on your profile to make it easier for potential customers to find out information about you and the services that you offer.
It is important that you follow the guidelines provided by Google to set up the profile for your business. Including the category of business that you have, hours, your address, phone number, and even profile pictures can help to ensure roofing leads know how to get in touch with you for your services.
By setting up this profile, you also have the ability to have people provide you with Google reviews online. This can help to bolster your reputation and show others that you are dependable and that you are reliable and provide trusted services.
Use Organic SEO and Content Marketing
Implementing a content marketing strategy with organic SEO can help to increase traffic to your website and generate roofing leads more effectively. Providing top-quality and relevant content can let potential customers know that you have extensive knowledge about the services that you offer. Providing readers with useful information can help them make more informed decisions and trust that you will help guide them along the process.
Creating a page with unique content about each of the individual services that you offer and the cities that you serve residents in will let readers know if you are available to help them with their roofing needs. Some of the sample pages could include:
- Roof repair companies in [your town]
- Roofing contractor in [your town]
In addition, you will want to provide readers with informative articles that can be listed on Google search results. Take into consideration the number of people that will just look for general information on repairing shingles or getting a roof repair quote. There may be individuals who are not quite ready to buy at this time, but they will return to your website later if it was the one that popped up on their search results. Some common topics to cover include:
- Why is there moisture on my roof?
- What is the best shingle option for high temperatures?
- How to look for storm damage on my roof
Providing content that covers a variety of relevant search topics will help to increase the number of potential roofing leads that you are able to reach.
Invest in Pay per Click (PPC) Ads
In some cases, pay-per-click advertisements can work exceptionally well when it comes to generating roofing leads. PPC, such as Google AdWords and other platforms, provide promising results when it comes to expanding a company’s reach to potential buyers.
Statistics show that the companies that hold the top three ad spots for higher commercial intent search queries gain about 40 percent of all of the clicks on the pages. It is important to know that if you do not know how to adequately leverage PPC advertisements, you can end up losing a lot of money quickly. For this reason, it is important that you have a company on your side that can help to guide you through the process by utilizing keyword planners and a successful strategy to get your company’s name out there.
Use Facebook Advertising
Like Google AdWords, Facebook advertising provides another reliable avenue for getting your company’s name and the services that you provide out on the World Wide Web. Facebook advertisements tend to cost a lot less than Google AdWords. They also work better for some businesses than others. When it comes to companies that provide roofing services, Facebook advertising can provide an excellent way to supplement other lead-generation tactics that you have in place.
These advertisements provide you with a unique ability to engage in retargeting for your advertisements. This can ensure that your company’s ads are positioned on multiple web pages and platforms so that you can reach the widest audience possible.
In order to utilize Facebook ads, you will have to create a Facebook Business page. After that, you will have to install Facebook pixel on your landing pages on your website in order to re-target your advertisements.
Use Local Reviews And/or Directories
Locate as many local review websites and directories online that you can add your business to. Although this is not a primary source for roofing leads, having your business name, phone number, address, and the services that you provide in all of the local directories can help to ensure that your company comes up anytime someone in the area searches for services.
As more people utilize your services, they can leave online reviews. This can provide other people with confidence in knowing that your company can be trusted. This also provides you with the opportunity to interact with your customers and show them that you truly do appreciate them turning to you for help.
Some of the best places that you can add your business information include:
- Better Business Bureau
- Local Chamber of Commerce
- Home advisor
- Yellow pages
- Angie’s List
It is important to recognize that some of these web pages also provide you with the opportunity to purchase paid services. However, the free profile is generally enough to help you reach a wider audience and generate roofing leads.
Start an Email Marketing Campaign
Email marketing is another effective tool when it comes to getting your name out there and generating roofing leads to help your company grow. Email marketing provides you with the opportunity to allow locals in your area to subscribe to a mailing list in order to receive more information.
It can be effective to offer something free in exchange for people signing up for your mailing list. Email marketing provides you with the opportunity to demonstrate to others your knowledge and the quality of services that you provide. You can also provide readers with the opportunity to download free guides and other helpful information, which can increase the chances of them turning to your company for services.
Let Our Team Help
Each of these strategies will work effectively when it comes to helping your company generate roofing leads and grow your business. If you are serious about building your own system to improve your business, having a skilled team by your side can make all of the difference.
If you are interested in seeing how an effective SEO strategy can help your company generate roofing leads, feel free to reach out to our team at Roofing Marketing Pros. We have extensive experience helping roofing companies of all sizes across the country successfully generate roofing leads. Contact our team now to see how we can help you.