Uncategorized

A brand is everything today. It’s more than your website, logo, or your roofing business website. And, since roofing service providers work with homeowners or businesses, your brand identity can either make or break your business. Every roofing contractor marketing  strategy has a story and identity that defines its brand. With your brand being the…

One of the biggest challenges for any roofing company is being able to get more customers. In order to get more customers, you’ll need to get more leads. As much as you’re a roofer first, and a marketer second, it’s still important to take a proactive approach to manage the business. You can opt to…

Branding is an important aspect of roofing marketing today. This is because the first impression people have about your business is determined by how well you brand it. Unfortunately, many roofers make the mistake of assuming that branding is only meant for the industry’s big names. As a roofer seeking growth, your business ought to…

Pay-per-click advertising is a crucial aspect of digital marketing for roofing companies. Paid results account for 80% of the above fold results on search engines. You might have tried PPC but nothing seems to be working. Even though it can be a source of quality leads, it can also be a waste of advertising budget…

Today, the internet is massive, and for most people who use it, it is where they can search and buy anything their heart desires. It’s challenging to think of a company that doesn’t have an online presence, but many roofing companies don’t know how to market outside of putting a sign out in front of…

Over time, the internet has developed into a major marketing medium. Unfortunately, due to many similar roofing businesses already online, making your brand stand out can be difficult. As such, you have to do everything possible to reach and communicate excellently with your target audience. One roofing marketing method that has successfully helped several roofing…

Any roofing company that doesn’t have a Google My Business Listing is missing out on a lot when it comes to search traffic. You need to be in front of your potential audience when they’re searching for services relating to your business so that you’re seeing improvements with the leads that you’re getting. Investing in…

Any roofing company will understand the importance of generating leads on a fairly regular basis. You could be having all the experience in the world but still, fail as a business person because there are no roofing leads. That is why it is imperative that you’re not forgetting about the marketing portion of your roofing…