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Contractor #1 vs Contractor #2

Today, I want to tell you the story of two contractors.

One started working with us a year ago.

The campaign has been moderately successful.

We’ve spent about 10K in ad spend and only got about 75 leads.

These are commercial leads.

Most contractors would not be satisfied with that result.

But this contractor had a different mindset.

He didn’t care what it cost, he just cared about making money.

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Anticipation is the ultimate power

I was listening to a Tony Robbins podcast the other day and one of the things he says is the main reason why most businesses fail is because they fail to anticipate what is coming.

“Anticipation is the ultimate power. If you are reacting in your business the result will be death.”

Tony Robbins, with an estimated net worth of 500 millions dollars, has worked with millions of businesses worldwide and when he says something like this I listen.

He describes the solution as the following:

“Constant and never-ending improvement on the areas that control the success of your business. It doesn’t have to huge improvements, but small improvements every single day.”