How To Make A Digital Transformation In 2019

Do you want your roofing business to start making money online? If the answer is yes, keep reading. The internet has been around for decades, but despite this, the vast majority of roofing companies have yet to embrace digital marketing. In terms of digital marketing, construction as a whole lags [...]

By |2019-07-29T10:44:37-04:00December 30th, 2018|online marketing|2 Comments

What The Future Will Look Like For Roofing Companies Online

Dallas Is The Future For Roofing Marketing Online Over the last few years, the costs to advertise on Google & Facebook have substantially increased. It used to cost .25 to reach 1000 people on Facebook. Now, that number is which is 50 times the price. Facebook is running out of [...]

By |2019-07-29T10:06:43-04:00September 22nd, 2018|online marketing|1 Comment

7 Roofing Contractor Marketing Strategies

It happens far too often. Roofing companies wait until the business gets slow, and then pours effort and money into roofing contractor marketing, only to stop marketing as soon as business picks up again. This kind of haphazard, start/stop marketing is not only ineffective and inefficient, it's often a waste [...]

By |2019-07-29T10:07:16-04:00May 26th, 2018|online marketing|0 Comments

Are You Relying On The Momentum Of The Marketplace?

Are You Relying On The Momentum Of The Marketplace? Are results all that matters in business? For a long time, I thought that results were all that matter in business. Two recent books that I’ve read have changed my perspective on success and randomness. What I Learned by Losing A [...]

By |2019-07-29T10:07:58-04:00May 11th, 2018|online marketing|0 Comments

Do You Have Proof of Your Work?

We live in a skeptical world. People have been bombarded with advertisements for so long that they’ve become wary of claims. When you make claims in your marketing you have to provide proof of your results. Consumers are more sophisticated than ever before. In roofing, the product/service has not changed [...]

By |2019-07-29T10:08:34-04:00April 21st, 2018|online marketing|0 Comments

3 Easy Tips To Get Started With Your Online Marketing

3 Easy Tips To Get Started With Your Online Marketing If you are starting your contracting business and don’t have the capital to invest in online advertising then you should follow these steps to build your online presence. These steps are free for the most part except they can take [...]

By |2019-07-29T10:08:50-04:00April 12th, 2018|online marketing|0 Comments

Built To Sell: Creating A Company That Lasts Forever

Built To Sell: Creating A Company That Lasts Forever Built to sell is a strategy of building a business in a way that has systems run the business instead of having to rely heavily on its founder. The book, Built to Sell by John Warrillow, says that if you pursue [...]

By |2019-07-29T10:11:45-04:00March 23rd, 2018|online marketing|0 Comments

Old Way vs. New Way: Why The Construction Space Needs To Change

There is a battle today in the construction world. The internet has disrupted the construction industry and many companies are having a hard time adjusting to this new world. The Pain vs. Pleasure Principle People are more likely to avoid pain than seek pleasure If you understand this psychological principle [...]

By |2019-07-29T10:14:26-04:00March 15th, 2018|online marketing|0 Comments

5 Unique Offers That Will Make Your Campaign Convert Like Crazy

5 Unique Offers That Will Make Your Campaign Convert Like Crazy One of the biggest mistakes that small business owners make in their marketing campaigns is not coming up with an irresistible offer. An irresistible offer can make or break your campaign. It’s the difference between success or failure. Imagine [...]

By |2019-07-29T10:12:29-04:00February 1st, 2018|online marketing|0 Comments

Don’t Get Duped: Questions To Ask Before Hiring An Online Marketing Company

One of the biggest mistakes I see roofers make is the belief that they are not “technical” people. This belief absolves many of them of taking responsibility for not learning about online marketing and websites. Since a lot of roofing contractors are older and not a lot of young people [...]

By |2019-07-29T10:12:52-04:00January 13th, 2018|online marketing|1 Comment