Marketing for Roofing Contractors: 6 Mistakes to Avoid

The ability to install a quality roof is an important part of building a profitable roofing business, but it's only one part. Marketing for roofing contractors is nearly as important as the work itself. Without marketing to promote and feature your work, all that skill and effort will be for [...]

By |2019-07-29T10:06:52-04:00June 3rd, 2018|Marketing|0 Comments

Marketing For Roofing Companies: 4 Unique Strategies

Marketing for roofing companies is absolutely essential, whether the business works with residential customers, commercial clients or a combination of both. While no amount of marketing will ever replace excellent workmanship, work of the highest quality won't mean anything if customers don't know the company exists. Enter marketing, along with [...]

By |2019-07-29T10:07:22-04:00May 23rd, 2018|Marketing|0 Comments

5 Amazing Roofing Advertising Strategies

For a roofer, a successful business starts by providing a quality service at a fair price. However, that alone won't guarantee you success. The market is more crowded than ever and prospective customers have far more options thanks to the internet. Roofing advertising strategies can take many forms, from online [...]

By |2019-07-29T10:07:29-04:00May 22nd, 2018|Marketing|0 Comments

Break Even With Your Marketing Investment

Break even with your marketing Russell Brunson of Clickfunnels fame states that the goal when creating a sales funnel is to break even with your advertising. This means that for every dollar you spend you get $1 in return. Depending on the type of business you are in this might [...]

By |2019-07-29T10:07:46-04:00May 19th, 2018|Marketing|0 Comments

15 Ways To Get People To Know, Like, And Trust You

We live in a low-trust society. People are skeptical of claims. They have been bombarded with ads for so long it can be difficult to tell who is BSing vs. who is telling the truth. One of the best ways to overcome this is to create the know, like, and [...]

By |2019-07-29T10:07:52-04:00May 17th, 2018|Marketing|0 Comments

How To Use Value First Marketing To Double Your Sales

How To Use Value First Marketing To Double Your Sales Over the last few decades, consumers have been bombarded with so many ads that people have become extremely sophisticated and skeptical. They can spot a sales-pitch a mile away. Studies show that the average consumer is exposed to up to [...]

By |2019-07-29T10:08:27-04:00April 28th, 2018|Marketing|0 Comments

Micro vs. Macro: The Consequences Of Short Term Thinking

Micro vs. Macro: The Consequences Of Short-Term Thinking When you everything in your business on a micro vs. macro level you will start making different daily decisions. Too many business owners think in micro terms vs. the macro. When you look at things in your business on a macro level [...]

By |2019-07-29T10:08:40-04:00April 14th, 2018|Marketing|0 Comments

Are Your Roofing Marketing Campaigns Performing?

Are Your Roofing Marketing Campaigns Performing? There are so many marketing numbers that it can be difficult to understand what you need to pay attention to. There is CPC, CPL, CPM, CTR, and many others. These numbers paint a picture and tell a story of how well your marketing campaigns [...]

By |2019-07-29T10:08:56-04:00April 8th, 2018|Marketing|0 Comments