case study: Your House Doctor TV

Over $150,000 In Sales In 30 Days

Watch Your House Doctor TV video testimonial:

about the client

Your House Doctor TV is a family owned, a full-service construction firm that began in the Twin Cities, and are licensed (#20521605), bonded, and insured.

They have been in business in the twin cities for over 18 years and offer the following services:

  • Residential Roofing
  • Commercial Roofing
  • Gutters
  • Windows & Doors
  • Siding

their problem

Mike Heiderscheid has been roofing in the twin cities for over 18 years.

For years, he’s relied on outside lead generation companies and stormy weather to drive new business.

When there was a hail storm life was good. Calls were coming in and the sales were flowing. This created a vicious cycle of relying on the weather to drive new business.

He knew that the future of his business was dependent on adapting to the online world. He never found success with online marketing.

He tried hiring several companies but never got a return on his investment.

He talked to one of our clients and finally decided to commit investing in digital marketing

our solution

Roofing Marketing Pros used the Automatic Roofing Job Generator Marketing system for great results.

We created a Pay Per Click campaign focused on a 40-mile radius around their office.

We created two AdWords campaign residential and commercial with two separate landing pages with dynamic text replacement.

This helped facilitate higher conversion rates.

We only targeted keywords geared towards people at the top of the buying cycle.

We developed an extensive negative keyword list along with custom ad copy to exclude the wrong type of traffic.

We implemented call tracking and form submissions to measure the effectiveness of the campaign.

We also implemented Google Remarketing to help increase conversion rates.


From June 8th to August 1, 2018 we generated the following:

  • 40 Inbound Calls
  • 5 Web Leads
  • Total 45 Leads
  • 50% Conversion Rate
  • $150,000 Revenue Booked!


Your House Doctor TV has been in business for close to 20 years.

They were like most contractors unwilling to adapt to the new era of digital marketing.

They finally made the commitment to invest and are getting significant results because of that investment.

If you want to take action and get massive results by getting your phone to ring then we should talk.

Click the button below to book a free strategy session with us.

We’ve tried every type of online lead generation strategy but we never had success. Our most reliable way of getting customers was through door knocking. We knew we had to figure out online marketing to dominate our city. Roofing Marketing Pros delivered excellent results! Once we started the campaign we saw inbound leads within 24 hours. The best thing about these leads is that they were hots leads and were ready to make a decision. I highly recommend their services!

– Ricardo Castellanos, Founder All Star Construction & Roofing

your roofing business is about to get a serious boost