case study: The Blue Roof Company
Over $750,000 In The Pipeline In Less Than 30 Days
Watch The Blue Roof Company video testimonial:
about the client
The Blue Roof Company is a roofing company based in Northern Kentucky that does both residential and commercial jobs.
They specialize in the following:
- Storm Damage
- Roof Repair
- Roof Replacement
- Full Roof Installations
- Insurance Claims
They have over 20 years experience in the roofing business & have the following values:
- Provide our customers with an outstanding product
- Help our customers through the new roof process
- Always be respectful, honest, and kind Safety first, for our customers and our employees
- Make sure the customer is happy when we leave the job site
The Blue Roof company had many past negative experiences with lead generation and online marketing. They tried telemarketing, HomeAdvisor, and had local online marketing companies with little success.
They wanted to become a modern roofing company that used all the technologies available.
They knew they had to create a marketing system that delivers results online.
They were using AdWords but had shown little success with their approach.
Finally, Jason Yount the president of The Blue Roof Company contacted Roofing Marketing Pros to discuss their online marketing strategies.
Roofing Marketing Pros used the Automatic Roofing Job Generator Marketing system for great results.
We created a Google AdWords campaign focused on Northern Kentucky and Cincinnati.
We created two AdWords campaign residential and commercial with two separate landing pages with dynamic text replacement.
This helped facilitate higher conversion rates.
We only targeted keywords geared towards people at the top of the buying cycle. We developed an extensive negative keyword list along with custom ad copy to exclude the wrong type of traffic.
We implemented call tracking and form submissions to measure the effectiveness of the campaign.
We also implemented Google Remarketing to help increase conversion rates.
In 6 weeks we have generated:
23 unique inbound calls, 3 web leads, and over $750,000 in commercial jobs opportunities.
$750,000 in commercial job opportunities in less than 30 days!
Check out a screenshot of the results from our call tracking system above!
We have a proven marketing system that gets consistent results.
If you want your phone to ring with high-quality inbound leads in both the commercial and residential roofing space then make sure to schedule a free strategy session with us below.
“We’ve tried every type of online lead generation strategy but we never had success. Our most reliable way of getting customers was through door knocking. We knew we had to figure out online marketing to dominate our city. Roofing Marketing Pros delivered excellent results! Once we started the campaign we saw inbound leads within 24 hours. The best thing about these leads is that they were hots leads and were ready to make a decision. I highly recommend their services!”
– Ricardo Castellanos, Founder All Star Construction & Roofing