case study: Signature HP Roofing

156 Inbound Leads and over $220,000 in Sales In 3 Months

Watch Signature HP Roofing video testimonial:

about the client

eff Foster owns Signature HP Roofing in San Antonio. He’s been in the business for over 20 years and has owned his business for the last 4 years in San Antonio.

They do residential and commercial roofing and serve the San Antonio metro market.

their problem

Like many roofing contractors he was skeptical of online marketing. He had tried many different avenues for lead generation including HomeAdvisor, Angie’s List, Telemarketing and Door Knocking.

He hired an SEO company that never produced the results that he expected. He had been following our content for 12 months and finally decided to pull the trigger and invest in our marketing program.

our solution

Roofing Marketing Pros created a Google Advertising & Bing Ads campaign modeling previous successful roofing marketing campaigns.

For Google Ads & Bing, Roofing Marketing Pros created a campaign focused on 40-mile radius around their office. We created two AdWords campaign residential and commercial with two separate landing pages with dynamic text replacement.

This helped facilitate higher conversion rates. We only targeted keywords geared towards people at the top of the buying cycle. We developed an extensive negative keyword list along with custom ad copy to exclude the wrong type of traffic.


From August 2, 2018 to October 31st we generated the following results:

  • 111 Inbound Calls
  • 39 Residential Web Leads
  • 6 Commercial Web Leads
  • $220,000 In Sales


If you project these numbers for the next 12 months we would have generated over a million dollars in sales. This doesn’t even include any of the commercial deals that they will close too.
During these 3 months, Jeff had the opportunity to bid on a 1.5 million commercial roofing job that he, unfortunately, didn’t close. Like many roofing contractors he was skeptical but decided to invest in his business and as a result, his business will grow.
What makes this program successful is that Jeff and his team track the results of the program so they know the value they are getting.
They’ve also implemented a follow-up system for the leads.
If you want to take the next step in your business and make a digital transformation then we should talk.

Click the button below to book a free strategy session with us.

We’ve tried every type of online lead generation strategy but we never had success. Our most reliable way of getting customers was through door knocking. We knew we had to figure out online marketing to dominate our city. Roofing Marketing Pros delivered excellent results! Once we started the campaign we saw inbound leads within 24 hours. The best thing about these leads is that they were hots leads and were ready to make a decision. I highly recommend their services!

– Ricardo Castellanos, Founder All Star Construction & Roofing

your roofing business is about to get a serious boost