case study: all star construction & roofing

how to get 60 roofing leads a month

about the client

Allstar Construction & Roofing is a roofing contractor based in El Paso, TX with over 35 years of experience. They specialize in residential and commercial roofing services including:

  • Shingle
  • Metal
  • Tile
  • Tar & Gravel
  • EPDM
  • TPO

Ricardo Castellanos, the owner of Allstar Construction & Roofing, decided to start his roofing company in 2008 after working in construction for over 10 years.

their problem

Ricardo had tried all kinds of lead generation services before including telemarketing, HomeAdvisor, door knocking, direct mail but never got a return on his investment. 

Using these services he never grew his company the way he wanted to.

In order to keep his team busy he needed a reliable and steady stream of high-quality inbound leads to make sure he had more sales.

After trying another marketing consultant that did AdWords but getting frustrated with their lack of communication and lack of results, Ricardo called on Roofing Marketing Pros to finally deliver what he wants.

our solution

Roofing Marketing Pros used the Automatic Roofing Job Generator Marketing system for great results. 

We created a Google AdWords campaign focused on 40 mile radius around their office.

We created two AdWords campaigns –residential and commercial with two separate landing pages with dynamic text replacement.

This helped facilitate higher conversion rates.

We only targeted keywords geared towards people at the top of the buying cycle.

We developed an extensive negative keyword list along with custom ad copy to exclude the wrong type of traffic.

We implemented call tracking and form submissions to measure the effectiveness of the campaign.

We also implemented Google Remarketing to help increase conversion rates.


We’ve tried every type of online lead generation strategy but we never had success. Our most reliable way of getting customers was through door knocking. We knew we had to figure out online marketing to dominate our city. Roofing Marketing Pros delivered excellent results! Once we started the campaign we saw inbound leads within 24 hours. The best thing about these leads is that they were hots leads and were ready to make a decision. I highly recommend their services!

– Ricardo Castellanos, Founder All Star Construction & Roofing

your roofing business is about to get a serious boost