5 Unique Offers That Will Make Your Campaign Convert Like Crazy
One of the biggest mistakes that small business owners make in their marketing campaigns is not coming up with an irresistible offer.
An irresistible offer can make or break your campaign.
It’s the difference between success or failure.
Imagine this.
One of your relatives passed away and he decides to leave his $100 Million dollar fortune to you and your cousin.
You never had a good relationship with him and was amazed that he choose you to inherit his fortune.
Before you and your cousin get your hands on that money you both have to complete a single task.
You have to sell one of his cars.
The car you have to sell is his old beat up 1985 Chevy Tercel. He kept it for sentimental reasons.
The car your cousin must sell is a Mercedes Benz 2018 S class.
However, he gave a single condition.
Each car has to be sold for $3,000.
Which one do you think will have an easier to time to sell?
Of course, it would be your cousin.
This is because he has the better offer.
He is selling a luxury car at way below market value.
This metaphor works the same with your marketing campaigns.
If you have a great and irresistible offer your marketing campaigns will have a much better chance of converting.
If you don’t then it will be much more difficult to get conversions.
Your offer has to make people think that they would be crazy not to take advantage of this opportunity.
What makes a good offer?
Easy To Understand
Your offer must be clear and easy to understand. For example, 50% discount is much easier to understand than 13% discount
Scarcity
if you limit the amount someone can buy it will scarcity into the mix. This makes your offer more enticing.
One thing to keep in mind is that you should not lie about scarcity. You must provide a valid reason why you don’t have much supply.
Fake scarcity only hurts your reputation. When you provide a deadline make sure it is real.
Risk reversal
Having a guarantee will increase the conversion rates on your offers. For a lot of businesses, they can’t guarantee their work but you can offer a warranty. This is almost as good as a guarantee.
Prevents Mental Opt-out
One of the main objectives of crafting an irresistible offer is to prevent mental opt out.
What is Mental Opt-out?
It’s the feeling one gets when they see or hear an offer and say to themselves “Oh, I’ve heard that before” Or “I’ve seen that before”
When your offer makes them stop and pay attention to what you are saying you’ve already done the hardest part.
Here 5 Different Offers That Work Well in the Roofing Space
Here are several different types of offers that have worked well in the roofing space.
Veteran Discounts
This is an effective offer that can help you stand out in the marketplace. Not many roofing contractors offer veteran discounts.
This is a great way to give back to those that served the country while at the same time making it easier to make more sales.
Internet Special Discounts
You can overcome objections easier by providing internet special offers that can help you increase conversion rates.
A $500 dollar discount can help.
One thing to keep in mind with these offers is that you should give a valid reason why you are providing a discount.
Free Estimate/Inspection/Quote
This is the standard offer that you see most contractors do. It’s effective but not unique.
If you are in a competitive marketplace this might not be enough to see results. Fortunately, the competition is low in most cities so this offer can be effective.
Gift Cards
Home Depot or Lowe’s Gift cards are a great way to grab the attention of new prospects. It’s a great way to start a conversation and set appointments for your sales team.
You don’t need to do an expensive gift card. A $25 Gift Card should be enough to help you set appointments.
Roof Giveaways
Not really a standard offer, this type of viral marketing campaign can help your company with branding and awareness.
It works well with social media.
Conclusion
Think about the metaphor I wrote about earlier with the two different cars. One is an irresistible offer while the other is the standard boring offer.
Selling a luxury car below its market value would be much easier than selling an old beat up car and above its market value.
It’s the same with your marketing campaigns.
An irresistible offer can turn a mediocre campaign into a smashing success.
In other verticals, you have to test your offer many times to see results. In roofing, you can use these offers to help you set more appointments and more sales.
