TikTok might not be the first platform that comes to mind when you think about the roofing industry, but with its growing popularity and unique ability to connect businesses with millions of users, it’s quickly becoming a powerful marketing tool. Roofing businesses can leverage TikTok’s algorithm, trends, and hashtags to attract new customers, increase brand awareness, and even go viral.

In this guide, we’ll explore how roofing companies can use TikTok hashtags to connect with homeowners, businesses, and potential clients while building a recognizable and trusted brand.

Why TikTok Is a Game-Changer for the Roofing Industry

DateTikTok Monthly Active Users Worldwide
January 201855 million
December 2018271 million
December 2019508 million
July 2020689 million
September 20211 billion
May 20241.04 billion

Sources: eMarketerTikTok

TikTok’s unique algorithm allows businesses of all types—including roofing companies—to reach specific audiences organically. Here’s why TikTok can work for your roofing business:

Massive Reach: TikTok has over 1 billion monthly active users, many of whom are homeowners looking for renovation tips or home improvement inspiration.

Cost-Effective Marketing: Unlike traditional advertising, TikTok content is free to produce, and the algorithm boosts videos based on engagement, not ad spend.

Education-Based Communities: TikTok’s STEM (Science, Technology, Engineering, and Math) and #LearnOnTikTok movements are perfect for roofing companies to share educational and informative content about roofing solutions.

By using hashtags effectively, your roofing business can target specific audiences, educate potential customers, and build trust—all while showcasing your expertise.

How Roofing Companies Can Use TikTok Hashtags

Combine General and Industry-Specific Hashtags

Using general hashtags boosts your content’s visibility, while industry-specific hashtags ensure your videos are seen by the right audience—such as homeowners, business owners, or contractors.

Examples of General Hashtags:

@florida.elite.roo

🎉🏠 Hey Central Florida! 🌞✨ Are you in need of a new roof? Look no further! Florida Elite Roofing is your local expert serving Orlando and surrounding areas! 🚀 🔨 We specialize in installing top-notch metal, shingle, and tile roofs with a commitment to Honor, Integrity, and Quality Workmanship! 💪🏼💯 👷‍♂️✨ Whether it’s a cozy home or a commercial space, we’ve got you covered! Ready to elevate your roof game? 🏡💖 📞 Call us today for a FREE quote and let’s get started on your roofing journey! 📲 👉 Follow us for more tips and updates! #FloridaEliteRoofing #RoofingExperts #OrlandoRoofing #QualityFirst #CentralFloridaHomes #HomeImprovement 💬 Comment below if you have any roofing questions! We’re here to help! 👇👇

♬ Good Vibes – Rerewrpd

Examples of Roofing-Specific Hashtags:

@theroofgallery

The Roof Gallery Tug Test made its first expo debut today! We had so much fun putting some shingles to the test! Definitely one of our favorite moments of the day! #theroofgallery #roofsbydon #roofer #roofing #contractor #skillsusa #constructionready #careerexpo #professionaldevelopment

♬ original sound – The Roof Gallery – Marietta,GA

Pro Tip: Experiment with a mix of both to increase visibility and target the right viewers.

Educate Your Audience With Trending Educational Hashtags

TikTok users love educational content. Roofing businesses can use hashtags like #LearnOnTikTok or #HomeMaintenance to share tips, advice, and how-to videos.

Example Topics:

These hashtags help you build trust and establish your business as an authority in the roofing space.

Participate in TikTok Challenges

While it may not seem like roofing aligns with TikTok challenges, participating in trending challenges can make your business feel relatable and fun. Pair a roofing-related theme with trending hashtags to capture attention.

Example:

Participate in a transformation challenge by showing a roof before and after your team’s work. Use hashtags like #BeforeAndAfter or #TransformationChallenge.

Use Seasonal and Location-Based Hashtags

Roofing needs often vary by season and location. Use seasonal hashtags to create content that feels timely and relevant.

Examples:

If your business operates in specific regions, include location-based hashtags to target local customers. For example:

Showcase Your Expertise With Branded Hashtags

Create a branded hashtag unique to your company to encourage user-generated content (UGC) and track engagement. For example, a roofing company named “TopLine Roofing” could use:

@rinaldiroofing

Roofing season in full effect! We are fully equipped to exceed your expectations. If you haven’t had one of the Rinaldi Bros inspect your roof, what are you waiting for??? CALL OR TEXT 401-999-2254 Or RinaldiRoofingRI.com #siding #rinaldiroofing #roofersnearme #roofersofinstagram #roofersofIG #roofing #homeimprovement #rhodeisland #explorepage #instagood #roofrepair #cedarshakes #construction #insurance #stormdamage #stormrestoration #GAF masterelite #dronesofig #dji #love #photooftheday #instagram #art

♬ original sound – The Rinaldi Brothers

Encourage customers to share their experiences using your branded hashtag, and feature their posts on your TikTok profile to build trust and credibility.

Types of TikTok Hashtags for Roofing Businesses

1. General Viral Hashtags

These broad hashtags help maximize reach and land on the “For You” page:

2. Niche-Specific Hashtags

These target users actively interested in roofing or home improvement:

3. Seasonal Hashtags

Use these to align your content with seasonal roofing needs:

4. Brand and Location-Specific Hashtags

Branded hashtags reinforce your business identity, while location-based hashtags target local customers. Examples include:

Content Ideas for TikTok Roofing Videos

Now that you’ve mastered hashtags, here are some video ideas to pair with your hashtag strategy:

Before-and-After Transformations:

Showcase your roofing projects with hashtags like #BeforeAndAfter and #RoofMakeover.

    @siestaroofing

    62SQ tile roof torn off in one day by our boys 💪🏽 stay tuned for the transformation post install 👀 #SiestaRoofing #Roofing #businessowner #smallbusiness #fyp #homeimprovements #construction #florida #contractor #roofinglife #roofingtiktok

    ♬ Aesthetic – Tollan Kim

    DIY and Maintenance Tips:

    Share advice for homeowners, such as how to clean gutters or spot early signs of roof damage. Use hashtags like #DIYTips and #Roofing101.

    Behind-the-Scenes Videos:

    Show your team at work or highlight the tools and materials you use. Pair with hashtags like #Roofinglife or #Rooferlife

      Customer Testimonials:

      Feature satisfied customers talking about your work with branded hashtags like #HappyClients or #OurRoofingStory.

      Educational Content:

      Explain the differences between roofing materials or the importance of proper ventilation with hashtags like #LearnOnTikTok and #RoofingMaterials.

      @roofsbydon

      It was great having @ikoroofing at The Roof Gallery! Always fun seeing the tug test work it’s magic. The best always comes out on top! Schedule your VIP Tour today and come try out the tug test for yourself. Which shingle will come out on top? You decide 😉 #TheRoofGallery #IKO #MustVisit #TugTest #ElevatedExperiences #Museum #Atlanta #Marietta @The Roof Gallery – Marietta,GA

      ♬ X World – Muspace Lofi

        Tools to Help You Find the Best Hashtags

        Use these tools to research trending and effective hashtags for your roofing content:

        1. TikTok’s Discover Page: Explore trending hashtags and topics.
        2. Sprout Social: A tool for monitoring hashtag performance and engagement.
        3. Hashtag Generators: Tools like HashtagsForLikes or RiteTag can suggest relevant hashtags.
        4. TikTok Analytics: If you have a TikTok Business account, use the analytics tool to see which hashtags are driving engagement.

        TikTok may seem unconventional for the roofing industry, but it’s a goldmine for reaching new customers, building brand trust, and showcasing your expertise. By combining a smart hashtag strategy with creative, authentic content, you can expand your reach and even go viral.

        Start with a mix of trending, niche, and seasonal hashtags, and don’t forget to experiment, analyze your results, and refine your approach over time. With the right strategy, TikTok can help your roofing business climb to new heights—one post at a time. Get more insights about roofing advertising in our blog.