TikTok might not be the first platform that comes to mind when you think about the roofing industry, but with its growing popularity and unique ability to connect businesses with millions of users, it’s quickly becoming a powerful marketing tool. Roofing businesses can leverage TikTok’s algorithm, trends, and hashtags to attract new customers, increase brand awareness, and even go viral.
In this guide, we’ll explore how roofing companies can use TikTok hashtags to connect with homeowners, businesses, and potential clients while building a recognizable and trusted brand.
Why TikTok Is a Game-Changer for the Roofing Industry
| Date | TikTok Monthly Active Users Worldwide |
| January 2018 | 55 million |
| December 2018 | 271 million |
| December 2019 | 508 million |
| July 2020 | 689 million |
| September 2021 | 1 billion |
| May 2024 | 1.04 billion |
TikTok’s unique algorithm allows businesses of all types—including roofing companies—to reach specific audiences organically. Here’s why TikTok can work for your roofing business:
– Massive Reach: TikTok has over 1 billion monthly active users, many of whom are homeowners looking for renovation tips or home improvement inspiration.
– Cost-Effective Marketing: Unlike traditional advertising, TikTok content is free to produce, and the algorithm boosts videos based on engagement, not ad spend.
– Education-Based Communities: TikTok’s STEM (Science, Technology, Engineering, and Math) and #LearnOnTikTok movements are perfect for roofing companies to share educational and informative content about roofing solutions.
By using hashtags effectively, your roofing business can target specific audiences, educate potential customers, and build trust—all while showcasing your expertise.
How Roofing Companies Can Use TikTok Hashtags
Combine General and Industry-Specific Hashtags
Using general hashtags boosts your content’s visibility, while industry-specific hashtags ensure your videos are seen by the right audience—such as homeowners, business owners, or contractors.
Examples of General Hashtags:
- #ForYou
- #FYP
- #HomeImprovement
- #DIYProjects
Examples of Roofing-Specific Hashtags:
- #RoofingTips
- #RoofingContractor
- #RoofingLife
- #RoofRepair
- #MetalRoofing
- #RoofInspection
Pro Tip: Experiment with a mix of both to increase visibility and target the right viewers.
Educate Your Audience With Trending Educational Hashtags
TikTok users love educational content. Roofing businesses can use hashtags like #LearnOnTikTok or #HomeMaintenance to share tips, advice, and how-to videos.
Example Topics:
- How to spot roof damage after a storm (#StormDamage)
- The benefits of regular roof inspections (#RoofMaintenance)
- Differences between asphalt shingles and metal roofing (#RoofingMaterials)
These hashtags help you build trust and establish your business as an authority in the roofing space.
Participate in TikTok Challenges
While it may not seem like roofing aligns with TikTok challenges, participating in trending challenges can make your business feel relatable and fun. Pair a roofing-related theme with trending hashtags to capture attention.
Example:
Participate in a transformation challenge by showing a roof before and after your team’s work. Use hashtags like #BeforeAndAfter or #TransformationChallenge.
Use Seasonal and Location-Based Hashtags
Roofing needs often vary by season and location. Use seasonal hashtags to create content that feels timely and relevant.
Examples:
- #WinterRoofing (tips for preventing ice dams)
- #SpringCleaning (encourage roof inspections after winter)
- #HurricaneSeason (storm damage prevention and repair tips)
If your business operates in specific regions, include location-based hashtags to target local customers. For example:
- #KansasCityRoofs
- #TexasRoofingContractor
- #FloridaRoofRepair
Showcase Your Expertise With Branded Hashtags
Create a branded hashtag unique to your company to encourage user-generated content (UGC) and track engagement. For example, a roofing company named “TopLine Roofing” could use:
- #TopLineTips
- #TopLineTransformations
Encourage customers to share their experiences using your branded hashtag, and feature their posts on your TikTok profile to build trust and credibility.
Types of TikTok Hashtags for Roofing Businesses
1. General Viral Hashtags
These broad hashtags help maximize reach and land on the “For You” page:
- #ForYou
- #TikTokTrend
- #ViralVideo
- #DIYProjects
2. Niche-Specific Hashtags
These target users actively interested in roofing or home improvement:
- #RoofReplacement
- #GutterCleaning
- #ShingleRoofing
- #EnergyEfficientHomes
3. Seasonal Hashtags
Use these to align your content with seasonal roofing needs:
- #SnowRoofing
- #FallRoofInspection
- #StormDamageTips
4. Brand and Location-Specific Hashtags
Branded hashtags reinforce your business identity, while location-based hashtags target local customers. Examples include:
- #YourBusinessName (e.g., #TopLineRoofing)
- #RoofersOfTexas
- #HomeMaintenanceNYC
Content Ideas for TikTok Roofing Videos
Now that you’ve mastered hashtags, here are some video ideas to pair with your hashtag strategy:
Before-and-After Transformations:
Showcase your roofing projects with hashtags like #BeforeAndAfter and #RoofMakeover.
DIY and Maintenance Tips:
Share advice for homeowners, such as how to clean gutters or spot early signs of roof damage. Use hashtags like #DIYTips and #Roofing101.
Behind-the-Scenes Videos:
Show your team at work or highlight the tools and materials you use. Pair with hashtags like #Roofinglife or #Rooferlife
Customer Testimonials:
Feature satisfied customers talking about your work with branded hashtags like #HappyClients or #OurRoofingStory.
Educational Content:
Explain the differences between roofing materials or the importance of proper ventilation with hashtags like #LearnOnTikTok and #RoofingMaterials.
Tools to Help You Find the Best Hashtags
Use these tools to research trending and effective hashtags for your roofing content:
- TikTok’s Discover Page: Explore trending hashtags and topics.
- Sprout Social: A tool for monitoring hashtag performance and engagement.
- Hashtag Generators: Tools like HashtagsForLikes or RiteTag can suggest relevant hashtags.
- TikTok Analytics: If you have a TikTok Business account, use the analytics tool to see which hashtags are driving engagement.
TikTok may seem unconventional for the roofing industry, but it’s a goldmine for reaching new customers, building brand trust, and showcasing your expertise. By combining a smart hashtag strategy with creative, authentic content, you can expand your reach and even go viral.
Start with a mix of trending, niche, and seasonal hashtags, and don’t forget to experiment, analyze your results, and refine your approach over time. With the right strategy, TikTok can help your roofing business climb to new heights—one post at a time. Get more insights about roofing advertising in our blog.
