We all know that the key to success in any roofing business are roofing leads.
Now, with so many roofing companies struggling to find new customers, you need every lead you can get your hands on.
So how much should you be paying for roofing leads?
It depends on where they come from and what kind of customer it provides.
What Are Roofing Leads?
When it comes to roofing, a ‘lead’ refers to a potential roofing sales contact: an individual or business who may eventually become a client.
But it’s not just any casual inquiry; a roofing lead is typically someone who has expressed significant interest in roofing services, whether it’s repair, replacement, or installation.
Effective lead generation and management are crucial for the growth of any roofing business, making it a topic worth exploring for anyone interested in the industry.
Stay tuned as we dive deeper into how to attract and convert leads, ensuring the longevity and success of your roofing services.
The Cost of Leads Is A Hot Topic Right Now
It seems like every day there are new studies on how to get leads, and what kind of lead you should be looking for.
But nobody has really addressed the question: how much should you pay for them? Is it worth paying $30 for a lead, or is it better to pay $500 per lead if they turn out to be high-quality customers? Or do you risk spending too much money on low-quality leads that might not convert into any business at all?
The answer lies in understanding where your leads come from, and what kind of customer they provide. I’ll go over some common sources below.
The answer depends on what you are trying to achieve with the leads.
Different types of roofing leads will provide you with different kinds of customers and results, so we need to take that into consideration when deciding how much they’re worth.
Here’s an example: let’s say that your average sale price (ASP) for roofs in your market is around $14,000 (this would be high for most markets).
So if you get one customer from each $500 spent on marketing, then spending $500 per lead should should give your an actualized ROI of 2700%, right? Well actually not quite – there are still some other factors at play here.
Roofing Lead Prices in 2024 and 2025
In the roofing industry, it’s not quite as simple as that.
For example: let’s say you have a lead for $500 and they want to schedule an estimate.
In reality, this customer might either be really loyal or just looking around because their budget is small – so much smaller than your ASP.
They may turn out to be next year’s best client with a large budget, but chances are they won’t buy from you immediately.
If you’re spending too much on roofing leads without having enough information about them ahead of time (like what kind of work they need done), then there goes all those profits right down the drain!
You can spend upwards of $500 per lead if you know exactly which ones are going to convert into business, but if you’re spending that much on each lead without knowing anything about them then it’s likely not worth the expense.
So, What Is The Industry Average For Roofing Leads?
On average I’ve found that $150 – $300 per lead is a good price for most roofing companies looking to generate new leads in their market.
If they are coming from someplace like AngiesList or HomeAdvisor (which provide very low-quality customers) then this might be too expensive because your chances of converting them into an actual business are quite small and you could end up wasting all those marketing dollars.
However, more selective sources such as Paid Ads or leads from your roofing SEO campaigns will give better results with less money spent overall since there are fewer costs involved than say pay-per-lead brokers or other advertising channels where paying for each lead is necessary.
How to Get More People Interested in Your Roofing Services
Getting more customers interested in your roofing services can be done in a few different ways, especially online. Here’s a breakdown of some popular methods:
SEO (Search Engine Optimization)
Think of SEO like putting up a big sign on the internet that helps people find your roofing business.
You make sure your website talks about roofing in a way that search engines like Google notice.
When people look up stuff like “best roofing service” or “roof repair near me,” SEO helps your business show up in the results they see.
Facebook Ads
Since loads of people spend time on Facebook, you can create special ads for your roofing services that show up in their news feed.
You can pick the type of people who see your ads, like folks who live nearby or those who might have clicked on roofing topics before.
With catchy words and pictures, you can grab their attention and get them to click on your facebook ad to learn more about your services.
Google Ads
Google Ads is like having a shortcut to the front of the search results line.
When people type something into Google looking for roofing help, Google Ads can make your business appear right at the top.
You only pay if someone clicks on your ad to visit your website, which means you’re spending money on people who are really interested in what you’re offering.
Local Service Ads (LSA)
Local Service Ads are a game-changer for roofing businesses. These ads appear at the very top of Google search results with a “Google Guaranteed” badge, instantly building trust with potential customers.
LSA helps you target local homeowners looking for roofing services, ensuring your business is seen by the right people at the right time. The best part? You only pay when a customer contacts you directly through the ad, making LSA a cost-effective way to generate high-quality leads.
Email Marketing
Email marketing is a powerful yet affordable way to stay connected with potential and existing customers. By sending out helpful content like roofing tips, seasonal maintenance reminders, and special promotions, you can keep your business top of mind.
Personalized emails addressing specific customer needs can increase engagement and drive more inquiries. Don’t forget to follow up with leads from other channels using email—it’s an effective way to nurture them into loyal customers.
Frequently Asked Questions
What are roofing leads?
Roofing leads are potential customers who express interest in roofing services. These can include homeowners or businesses needing roof repairs, replacements, or inspections. Leads can come from various sources like online ads, referrals, social media, or third-party lead generation companies. Converting these leads into paying customers is key to growing a roofing business.
How to get leads for roofing companies?
To get leads for roofing companies, focus on local SEO to rank higher in search results, run targeted Google and Facebook Ads, create engaging content to attract potential customers, and encourage referrals from satisfied clients. Building a strong online presence and maintaining great customer relationships are key!
What is the best advertising for a roofing company?
The best advertising for a roofing company includes Google Ads for high-intent searches, local SEO to rank in your area, social media ads for targeting, and direct mail for neighborhood outreach. Combine these with referral programs and community sponsorships to maximize leads and trust.
That’s How Much Roofing Leads Cost
So what kind of roofing leads are you looking for?
Well, that depends on your business model.
I’m not an expert in how every company does things but some sources provide better value depending on the type of clients they generate and their ability to convert them into paying customers.
The more information about potential customers ahead of time (such as what work they need done), the better – this means you can make a better decision about whether or not it’s worth buying these particular roofing leads from this specific source at all!
This may change based on market conditions such as competition levels and where people look for companies like yours; which makes strategic marketing choices even more important over time than ever before.
Understanding the cost and value of roofing leads is crucial for making smart decisions that drive your business forward. The right leads can transform your sales pipeline, but success depends on choosing quality sources and tailoring your approach to your unique business model.
Ready to take the next step? Contact Roofing Marketing Pros to learn more about optimizing your lead generation strategy and boosting your roofing business today!
