Get 150 Leads with Local Service Ads [Webinar Insights]

In nowadays’ competitive roofing market, it’s essential to have a consistent flow of high-quality leads to keep your business thriving. Many roofing companies are turning to Google Local Service Ads (LSAs), also known as Google Guaranteed Ads, to generate those leads. But what exactly are LSAs, and how can they help you reach 150+ roofing leads every month? 

At Roofing Marketing Pros, we recently hosted a webinar, “How To Get 150 Roofing Leads Per Month with Google Local Service Ads”, where we shared actionable strategies for maximizing your LSA strategy to generate leads. 

Google Local Service Ads (LSAs) offer a unique opportunity for roofers to capture high-quality leads directly and efficiently. If you’re looking to scale your roofing business, LSAs could be the single most impactful marketing tool at your disposal. Here’s how LSAs work, why they’re ideal for roofers, and strategies to maximize their potential.

What Are Google Local Service Ads?

Google Local Service Ads are a pay-per-lead advertising platform designed for local businesses. For roofing companies, these ads offer an excellent way to stand out in search results, especially since they appear at the top of Google’s search page. They’re sometimes referred to as Google Guaranteed Ads because they come with a “Google Guaranteed” badge, signaling trust to potential customers.

The main advantage of Google LSAs is that they provide high-quality leads at a lower cost compared to other paid advertising options. In fact, many consider them to be the best-paid channel for local service businesses due to their quality and reduced risk.

Why Google Local Service Ads?

1. Prime Search Real Estate  

   LSAs appear at the top of Google search results, above traditional PPC ads and organic results. This gives your business unparalleled visibility for local, high-intent searches.

2. Pay-Per-Lead Model  

   Unlike Google Ads, where you pay per click, LSAs charge only for valid leads, such as calls or messages. This ensures you’re getting measurable returns for your marketing spend.

3. Trust-Building Google Guarantee  

   Businesses with the “Google Guaranteed” badge stand out, offering peace of mind to potential customers. This badge verifies your business meets Google’s stringent standards, boosting credibility.

Steps to Get Started with LSAs

Setting up Google LSAs involves a few essential steps:

1. Application Process: To qualify for Google LSAs, roofing companies must provide necessary documents, such as licenses, insurance certificates, and background checks. Google reviews these documents as part of their vetting process to ensure only reputable businesses are featured.

2. Setting Up Your Ads: You’ll need to create ad content that resonates with your local audience. Selecting the right service area and defining your specific service categories is crucial for maximizing relevance and reach. For example, choosing areas where you know roofing demand is high will ensure you’re targeting the right people.

3. Cost Management and Budgeting: Unlike traditional ads, Google LSAs operate on a cost-per-lead model, where you’re only charged when a customer contacts you. The average cost per lead varies, but careful budgeting and bid management can ensure you’re getting the most out of your ad spend.

Optimizing Your Ad Performance for Maximum Results

Getting your ads up and running is just the beginning. To consistently hit that target of 150+ leads per month, you need to continually optimize your Google LSA profile.

– Profile Optimization: Make sure your profile is complete and stands out. This includes choosing the right images, adding a compelling description, and making sure all contact details are up-to-date.

– Improving Ad Rankings: Factors like customer reviews, response time, and relevance to the query play a crucial role in determining your ad’s visibility. By maintaining an active profile and engaging with reviews, you can increase your chances of ranking higher.

– Leveraging Customer Reviews: Positive reviews significantly impact your ad performance. Encouraging satisfied customers to leave reviews will not only enhance your LSA profile but also boost your Google My Business (GMB) profile. While GMB and LSA reviews are separate, both contribute to your overall online reputation and influence customer decision-making.

Proven Strategies for Roofing Businesses

– Target Service Areas Strategically: Focus on geographic locations with high demand or less competition. Expanding or narrowing your service area can help refine lead quality.

– Bid and Budget Management: Set your weekly budget higher than anticipated spend, as Google may struggle to spend lower budgets effectively. For instance, if your goal is $5,000/month, set a budget of $15,000. Utilize automated bidding to maximize conversions within your budget.

– Leverage Seasonal Strategies: Roofing is seasonal, so adjust bids and budgets based on peak demand. During off-seasons, promote maintenance or emergency repair services to maintain lead flow.

Troubleshooting Common Challenges

– High Competition: Encourage customer reviews to improve rankings and visibility in competitive markets.  

– Unqualified Leads: Refine service categories and geographic targeting to filter irrelevant inquiries.  

– Seasonal Fluctuations: Introduce promotions or discounts during slow periods.  

– Negative Reviews: Respond to every review professionally and offset negativity by encouraging more positive feedback.

Case Studies: Results Speak Volumes

Take inspiration from businesses that have successfully utilized LSAs:  

Arocon Roofing (Maryland):

Generated hundreds of leads with a consistent CPL around $150.  

Stellar Roofing (New York):

Achieved a low CPL of $80, showcasing cost-efficiency.  

Roof-Tastic (Georgia):

Balanced lead volume and CPL, demonstrating adaptability across seasons.

Key Takeaways

Investing in Google Local Service Ads can be a game-changer for roofing companies looking to scale their lead generation efforts. Here are the main takeaways from our insights:

– Quality Leads at a Lower Cost: Google LSAs offer one of the best returns on investment, providing high-quality leads at a reduced cost.

– Build Trust with Google Guarantee: The “Google Guaranteed” badge adds credibility, increasing the likelihood of potential clients reaching out to you.

– Optimize for Continuous Success: Regularly update your profile, improve ad rankings, and encourage reviews to keep your LSA performance at its peak.

Ready to Elevate Your Roofing Business?

Google Local Service Ads are transforming how roofing companies attract and manage leads. By implementing the strategies outlined above, you can position your business for sustainable growth and success.

If you’re eager to learn more and see these insights in action, check out the full webinar for an in-depth walkthrough of how to get started and maximize your results with LSAs. Don’t miss this opportunity to gain the tools and knowledge to dominate your local roofing market!

Watch the Webinar Now

Start your journey today and harness the potential of Google Local Service Ads to grow your business. Need tailored support? Reach out to Roofing Marketing Pros—we’re dedicated to helping you thrive!