I was listening to a Tony Robbins podcast the other day and one of the things he says is the main reason why most businesses fail is because they fail to anticipate what is coming.
“Anticipation is the ultimate power. If you are reacting in your business the result will be death.”
Tony Robbins, with an estimated net worth of 500 millions dollars, has worked with millions of businesses worldwide and when he says something like this I listen.
He describes the solution as the following:
“Constant and never-ending improvement on the areas that control the success of your business. It doesn’t have to huge improvements, but small improvements every single day.”
Constant Improvement
As I look at the roofing space there are several things that separate the premier companies vs. the me “too” businesses.
They are:
Retention of great salespeople
Recruitment and retention of great workers
Deep knowledge of the latest technologies
Financial success
Multiple lead channels
Strong and robust online presence
The most successful roofing businesses have all these parts of their business firing on all cylinders.
If you are lacking in one area you seek to improve your knowledge and do whatever it takes to figure it out.
The 80/20 Principle
Have you heard of the 80/20 principle?
It says that in business 20% of the companies do 80% of the revenue.
It’s the same in the roofing space.
In the coming years, this trend will get more lopsided.
5% of roofing businesses will be doing 95% of the revenue.
The field will consolidate as the successful minority will dominate the majority.
One of the things that the premier roofing companies have in place is that they are dominating online.
They understand the strategy of what works online and what doesn’t.
They hire people that successfully implement the strategies they know.
They understand that it won’t always be a smooth ride but they will take extreme ownership of the success or failure of each campaign.
Conclusion
Even though, you might be getting by now without a robust online presence this will change in the coming years.
What will happen in the next economic downturn? Will you be ready?
As Tony Robbins says are you anticipating what is coming next? Or you are on your heels bracing for what is coming?
