The roofing industry has been growing rapidly in recent years, and with it comes an influx of competition. It can be hard to stand out among the competition, but the solution is simple: invest in marketing.
Specifically, invest in SEO. With the help of Roofing Marketing Pros, we’ve compiled a list of 8 marketing trends for roofing companies that will put your business in the spotlight and bring in leads directly to you.
SEO is the practice of optimizing your website to rank higher in search engine results pages (SERPs) for specific keywords or phrases related to your business. Roofing Marketing Pros specializes in local SEO, which means we’ll help you direct your efforts to people in your vicinity who are actively searching for your services. By implementing our marketing ideas, you’ll not just improve your online visibility but also increase your revenue. Let’s dive into the top 8 roofing marketing trends that are dominating 2023.
1. Develop an Optimized Website
An optimized website for SEO is essential to any roofing company’s success. By developing a website that emphasizes user experience and optimizes content for search engine visibility, companies can ensure that they appeal to potential customers online. Optimizing their website will make it easier for customers to find the information they need quickly and efficiently. And it should look stylish too.
Here are a few key points to consider when optimizing a website for SEO:
- Focus on user experience.
- Develop a modern, clean website.
- Add a chat box for customers to ask questions.
- Make your phone number easy to find.
- Create an easy to use contact page.
- Uniform your Branding across the website.
Designing an easy-to-navigate website with clear calls-to-action will help to increase engagement and improve user experience. By optimizing their website properly, roofing companies can ensure that they are reaching their target audience effectively and efficiently.
2. Optimize Your Google My Business (GMB) Page
Optimizing your Google My Business (GMB) page should be high on your to-do list if you own a roofing company. As SEO and Local SEO experts, we can confidently tell you that GMB is one of the most powerful local marketing tools available today—and it could be the key to taking your business to the next level.
To put it simply, GMB helps potential customers find you online easily. Your listing will appear in multiple places across Google’s search engine results pages, which means more visibility for your roofing company. In addition to appearing prominently in organic searches, GMB also allows you to post photos and videos of your services, giving potential customers an inside look at what makes your business unique.
When you optimize your GMB page, you’ll also get access to valuable analytics showing how customers engage with your listing. With this data, you can then make informed decisions on how best to improve your roofing marketing strategies and better target potential clients in the local area. So don’t miss out—create or claim your GMB page and get ready to reap the rewards of a well-optimized profile!
3. Create High-Quality Content
That’s where we come in. Here at Roofing Marketing Pros, we’ve developed some high-quality content tips that you can use to make sure your content hits all the right marks.
The following are some of our top tips when it comes to creating fantastic roofer content:
- Develop a tone of voice: What’s your brand voice? It’s to help homeowners design their dream home! Or that you started your roofing business in your hometown.
- Include relevant keywords: Use popular search terms related to roofing in your content—this helps ensure that your page appears in search engine results when people look for these words or phrases.
- Include local keywords: If you offer services in a specific town, city, or state, write content that speaks to your local area.
- Optimize your content: Use appropriate headings, subheadings, and formatting to give your page structure and help it stand out from the crowd.
- Add visuals: Umages and videos can break up text-heavy pages, add interest to topics, and help readers better understand your words.
- Engage with readers: Ask questions, encourage comments, and interact with visitors to your page. This helps you build relationships and engage potential customers interested in your roofing services.
By following these simple steps, you can create high-quality content that will get the attention of both search engines and potential customers.
4. Run Google Ads for Roofing Marketing
Google Ads can be a powerful tool to grow your roofing business, primarily when used alongside traditional marketing efforts. Your company can easily target potential customers with locally geo-targeted ads tailored to their needs and interests. For example, you can use Google Ads to advertise your services in the exact area where you install roofs or provide repair services. By running Google Ads, your business can stand out from the competition and attract potential customers actively looking for a roofer in their local area.
Additionally, Google Ads offers powerful analytics tools to track campaign results and make informed decisions about where to invest your marketing budget. With detailed reports, you can understand exactly how many people were reached by your ads, how many leads were generated, and which campaigns were most successful. This allows you to quickly adjust your campaigns and maximize your budget for maximum return on investment.
Overall, Google Ads effectively reaches the right people in the right area with targeted ads tailored to their needs. With detailed analytics reports, you can track your performance and ensure that every campaign is optimized for maximum success.
5. Leverage TikTok Ads for Roofing Marketing
When you own a roofing company, staying ahead in your marketing efforts is key to success. Utilizing TikTok Ads is one great way to stay on top of roofing marketing trends and continue to grow your business.
TikTok Ads are perfect for targeting users within a specific geographic region, making them ideal for local businesses like yours. With TikTok Ads, you can customize your ads based on user preferences and interests, making them more likely to engage with your business. This type of targeting and creative content can help you get the most out of your roofing marketing efforts.
In addition to providing an effective way to target local customers, TikTok Ads also offers unique features like music integration and gamification that help make your campaigns more engaging and entertaining. Taking a creative approach will ensure you stand out from the competition and get users to take notice of your roofing marketing efforts. So if you want to stay ahead in roofing marketing, leveraging TikTok Ads is a great place to start!
6. Start a Referral Program
If you own a roofing company, you know how important it is to bring in more business. A great way to do this is through a referral program. Referrals are an easy and cost-effective way for your company to increase brand recognition and gain new customers. With a referral program, happy customers can spread the word about your services, leading to increased awareness of your business, more customers, and ultimately more revenue.
By offering incentives for existing customers to refer new ones, you can reward them for their loyalty and increase customer conversion. Additionally, by tracking referrals, you can learn about what works best in marketing and use that data to improve your strategy. You can also use referral codes or other methods to track who is sending referrals.
A referral program is an effective and affordable way to increase your roofing business’s visibility and reach more potential customers. With careful tracking and monitoring, you can use the data to inform your marketing strategy and reward existing customers for their loyalty.
7. Offer Financing Options
High-quality roofing is an investment. With financing options, you can help customers spread out the service’s costs while still providing them with a top-notch experience. This helps to build trust and rapport between your business and its customers, ensuring they are more likely to return for future services or recommend your business to others.
Let’s face it, offering financing options is a win-win for everyone involved. It helps potential customers by allowing them to purchase services without breaking the bank and offers an additional revenue stream for your roofing company. The more payment options you offer, the more likely you will draw in new customers and increase profits. So what are you waiting for? Let’s make financing options a part of your roofing marketing plan!
8. Use Online Reviews
As a roofing company, your online reputation is essential for local SEO. It’s important to show potential customers that you are reliable and trustworthy. One of the best ways to do this is by incorporating online reviews into your website.
Online reviews offer proof that satisfied customers have had positive experiences with your services. This can help build trust with potential customers and encourage them to choose you over the competition.
We suggest encouraging your satisfied customers to leave reviews on popular review sites such as Google, Yelp, or Angie’s List. You can then showcase these reviews prominently on your website—a great way to show that your business is the right choice for roofing services.
Using online reviews can significantly boost your local SEO efforts and help you stand out. Make sure to take advantage of this strategy and start leveraging reviews today!
Contact Roofing Marketing Pros Today!
Investing in SEO can outshine your competition and drive more leads to your business in 2023. Implementing our top 8 roofing marketing trends will position your business as the go-to for roofing services in your local area and help you increase your revenue. Contact Roofing Marketing Pros today to get started on your SEO journey!