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Case Study

How To Get 80 Roofing Leads & $35,000 In Sales In 5 Weeks

Client: Wabo Roofing Systems

We help roofing companies make more money through intelligent digital marketing

About the client

Their problem

Our solution




Your Roofing Business Is About To Get A Serious Boost

Wabo Roofing is a roofing contractor based out of Houston, Texas. This is their 3rd year in business and they are on pace to have their best year ever. 

They went from $800,000 in revenue in their first year to $3,000,000 their second year and now on pace to do $5,000,000.

They provide residential and commercial roofing services with a focus on insurance restoration.

Like most roofing contractors, they relied on traditional outbound marketing & sales strategies like canvassing/door knocking and telemarketing.

They were skeptical of online marketing and never invested in paid advertising online. They built a solid a website and had a decent of amount of positive reviews on Google & Facebook. 

After meeting with Mauricio Cardenal at a conference they decided to invest in a paid advertising campaign with Roofing Marketing Pros using marketing channels like Google & Facebook. 

Roofing Marketing Pros created a Google Advertising & Facebook Advertising campaign modeling previous successful roofing marketing campaigns.

For Google Ads, Roofing Marketing Pros created a campaign focused on a 40-mile radius around their office. We created two AdWords campaign residential and commercial with two separate landing pages with dynamic text replacement. 

This helped facilitate higher conversion rates. We only targeted keywords geared towards people at the top of the buying cycle. We developed an extensive negative keyword list along with custom ad copy to exclude the wrong type of traffic.

For Facebook Ads, Roofing Marketing Pros used a proven strategy where we create interest by using the Venus Fly Trap formula.

With this formula, we create awareness by distributing content that is valuable to the homeowners and then retargeting those people with an irresistible offer. 

  • 38 Inbound Calls
  • 10 Residential PPC Web Leads
  • 9 Commercial PPC Web Leads

This campaign is off to a great start. Like many roofing contractors, they were skeptical of online marketing but decided to make a commitment. 

They are interested in growing their business but also interested in becoming better marketers. In order to become a better marketer, you have to take an interest in marketing and make a commitment to learning the fundamentals. 

If you want to take the next step in your business and make a commitment to get better results online then we should talk.

Click the button below to book a free strategy session with us.

  • 23 Facebook Leads
  • $35,000 In Sales ($7,000 Net Profit 2X ROI)

Watch The Wabo Roofing Case Study:

In the first 40 days of working together we generated the following results: